When Search Ads 360 creates new campaigns, ad groups, ads, keywords, and negative keywords as part of a copy operation, only some of the settings are copied from the source campaign, as described below. (See the list of settings you can update in existing copies.)
If the destination engine account doesn't already contain a campaign with the same name, Search Ads 360 creates a new campaign and copies the settings listed below.
Some Google Ads settings may have different names or require Search Ads 360 to make adjustments in the destination campaign.
| Google Ads source | Baidu destination campaign settings |
|---|---|
|
Name |
Name |
|
Daily budget |
Daily budget:
|
|
Ad delivery method |
Not applicable to Baidu campaigns. |
|
Start date and End date |
Not applicable to Baidu campaigns. |
|
Ad rotation |
Ad rotation |
|
Keyword matching |
Not applicable to Baidu campaigns. |
|
Location targets |
Note that Search Ads 360 does not copy metro targets to Baidu campaigns. For the other types of location targets, Search Ads 360 changes the geo codes used by Google Ads into the equivalent geo codes used by Baidu whenever possible. When Baidu doesn't have an equivalent geo code, the action Search Ads 360 takes depends on whether the code includes a larger or smaller area than Google Ads:
Search Ads 360 only copies location targets into new campaigns. Search Ads 360 does not update location targets in any existing campaign copies. |
|
Languages |
Not applicable to Baidu campaigns. |
|
Network |
Not applicable to Baidu campaigns. |
|
Mobile bid adjustment |
Mobile bid adjustment |
| Tablet bid adjustment | Not applicable to Baidu campaigns. |
| Desktop bid adjustment | Not applicable to Baidu campaigns. |
|
URL Template |
URL Template |
|
Status |
If you change the status of a source campaign to Removed, it isn’t updated in the destination. You are required to manually set the destination campaign to removed.
|
|
Sitelinks |
Not applicable to Baidu campaigns. |
The following settings are not copied to the destination campaign:
-
Bid strategy
-
Labels
- Custom parameters
Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad. - Final URL Suffix
You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.
If the destination campaign doesn't already contain an ad group with the same name as a source ad group, Search Ads 360 creates a new ad group and copies settings listed below.
Some Google Ads settings may have different names or require Search Ads 360 to make adjustments in the destination ad group.
| Google Ads source | Baidu destination ad group settings |
|---|---|
|
Name |
Name |
|
Default search CPC |
Default search CPC |
| Tablet bid adjustment | Not applicable to Baidu ad groups. |
| Desktop bid adjustment | Not applicable to Baidu ad groups. |
|
URL Template |
URL Template |
|
Status |
Status |
|
Sitelinks |
Not applicable to Baidu ad groups. |
The following settings are not copied to the destination ad group:
-
Bid strategy
-
Labels
- Custom parameters
Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad. - Final URL Suffix
You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.
If a destination ad group doesn't already contain an ad with the same name as the source ad group, Search Ads 360 creates a new ad and copies the settings listed below.
For Google Ads settings that aren't available in the other engines—or that are available under different names—Search Ads 360 makes adjustments as described below.
Only standard text ads are copied
Only Google Ads standard text ads are copied to a destination campaign. Google Ads expanded text ads aren't copied.
| Google Ads source | Baidu destination ad settings |
|---|---|
|
Ad name |
Ad name |
|
Ad title |
Ad title If the title is over the Baidu character limit, Search Ads 360 does not copy the ad. You'll see an error message in the error report. |
|
Line 1 |
Line 1 If either of these lines is over the Baidu character limit, Search Ads 360 does not copy the ad. You'll see an error message in the error report. |
|
Display URL |
Display URL If the display URL is over the Baidu character limit, Search Ads 360 does not copy the ad. You'll see an error message in the error report. |
|
Landing page URL |
Not applicable to Baidu ads. |
|
Mobile preference |
Not applicable to Baidu ads. |
|
Status |
Status |
|
Call-only ads |
Not copied to Baidu ad groups. |
The following settings are not copied to the destination ad:
-
Labels
- Custom parameters
Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad. - Final URL Suffix
You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.
If a destination ad group doesn't already contain a keyword with the same name and match type as the source ad group, Search Ads 360 creates a new keyword and copies the settings listed below. That is, if the destination ad group doesn't already have the exact same keyword, Search Ads 360 will create a new keyword in the destination ad group.
| Google Ads source | Baidu destination keyword settings |
|---|---|
|
Text |
Text |
|
Match type |
Match type |
|
Minimum bid |
Minimum bid |
|
Maximum bid |
Maximum bid |
|
Landing page URL |
Desktop URL Baidu keywords require two landing pages: one for mobile devices and another for non-mobile devices. However, Google Ads provides only one field for defining a landing page, with the option to use {ifmobile}{ifnotmobile} parameters to specify device-specific landing pages. When you copy a campaign to Baidu, Search Ads 360 copies the Google Ads landing page URL to Baidu's non-mobile URL field.
|
|
URL parameters |
URL parameters |
|
Status |
Status |
The following settings are not copied to the destination keyword:
-
Bid strategy
-
Labels
-
Membership in a landing page test
- Custom parameters
Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad. - Final URL Suffix
You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.
If a destination campaign or ad group doesn't already contain a negative keyword with the same name (and match type in Google Ads) as the source, Search Ads 360 creates a new negative keyword and Search Ads 360 copies the settings listed below.
| Google Ads source | Baidu destination |
|---|---|
|
Text |
Text |
|
Match type |
Match type |
|
Status |
Status |