Use a custom Floodlight dimension in a Search Ads 360 bid strategy

A custom dimension enables Search Ads 360 to report on specific types of conversions that you identify using custom Floodlight variables. After you set up a custom dimension, you can create a Search Ads 360 bid strategy that finds the most efficient bids for maximizing the specific conversions you've identified while targeting a specific CPA.

Overview of steps for setting up Floodlight dimensions in a bid strategy

Here's an overview of the steps for maximizing efficiency for conversions identified by custom Floodlight dimensions (follow the links in each step for details):

1. Set up custom Floodlight dimensions in Search Ads 360.
2. For each custom dimension, create a Floodlight activity column that reports conversions identified by the dimension.
3. Create a formula column that weights values for each custom dimension.
4. Create and apply a bid strategy that uses the weighted formula column.

Create a Floodlight activity column that reports conversions identified by a specific dimension

1. Navigate to an advertiser or lower scope. Then click any tab.
   For example, click the Campaigns tab.

2. Click the Columns button in the toolbar above the performance summary graph.
   The column selection tool appears.

3. Under Available columns, click ▸Custom conversions, then click Floodlight.
   A list of your existing Floodlight columns appears.

4. Click +New column.

5. Name the column.

6. Click Select Floodlight activities and then select one or more Floodlight activities that are set up to report custom dimensions. 
   If you accidentally include Floodlight activities that don't report custom dimensions, that's OK: the filters you set up later will prevent data reported by those activities from appearing in the column.

7. From the Metric list, select Actions, Transactions, or Revenue, depending on the type of conversion the selected Floodlight activities report.
   Other metrics can't be used in bid strategies.

8. Under Custom dimension filter, click + Add Filter and do the following:

   1. Select the custom dimension in the dropdown list.

   2. In the filter criteria list, choose the "Contains" or "Equals" criteria.
      If you select "Equals", the column counts only conversions for which the custom dimension exactly matches one or more of the values you enter. (The match is not case sensitive.) If you select "Contains", the column counts conversions for which the custom dimension matches all or part of one or more of the values you enter. Learn more about using custom dimensions to filter a Floodlight column.

   3. Enter one or more values to match. The filter is not case sensitive.
      Separate each value with | (vertical bar). For example:
      Northeast|Central

      In the image shown below,  the column reports only those Actions for which the Floodlight tag specified "Hi" or "hi" in the "Customer value" dimension.

      

   4. If you set up a segmentation group, an additional + Add Filter list appears just below the filter you created. Click + Add Filter to further filter the column with an additional custom dimension from the group.
      
      
      If the additional + Add Filter button doesn't appear below the filter you created, make sure you've set up a segmentation group. Depending on how much Floodlight data you advertiser generates, you may need to wait a day or two after setting up the segmentation group before you can create additional filters. 

9. Optional. Click the arrow ▼ next to Attribution model to apply a different model to the data.

   The Cross-environment conversions checkbox isn't available with custom dimensions. 

10. Click Save.
    Search Ads 360 automatically adds the column to your reporting table. You can remove the column from the reporting table if you don't want it to appear in your report.

11. Click Apply.

12. Repeat these steps to create other columns that report the other variables.