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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Search Ads 360 overview

Attribution model

An attribution model determines how to distribute credit for a conversion across all of the activity in a conversion funnel.

For example, a last-click model gives all credit to the last click that occurred before the conversion, while a linear model gives equal credit for the conversion to each interaction click in the conversion path, and a time-decay model most heavily credits the interactions that occurred nearest to the time of conversion.

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