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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

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Best practices for using automated rules

Here are some best practices and examples for using automated rules.

Use Case

Example

Take action on an object based on average metrics.
Create a formula column that calculates the average clicks per day. Then create a rule that pauses an object or changes a bid if it gets greater than or fewer than X Clicks/Day.

Formula column
Name: Avg. Clicks/Day
Equation:
Clicks.For_date_range(Last_7_days()) / 7

Keyword rule
Scope:
   Keywords tab at the advertiser level
Condition:
    Avg. Clicks/Day > 10000
Action:
    Change state to Paused

Find ads that need review.
Create a rule to label ads that receive more than X clicks but result in fewer than Y conversions. Then view a report on the label.

Ad rule
Scope:
   Ads tab at the advertiser level
Condition:
    Clicks > 1000 AND Actions < 50
Action:
    Add label Review ad copy

Give ads 2 strikes in a week.
Create a rule that applies a Strike 1 label to ads that receive fewer than X clicks in a day. Create a second rule to pause ads that are labeled with Strike 1 and receive fewer than X clicks on another day. The second rule also replaces the Strike 1 label with a Strike 2 label. Finally, create a rule that runs once a week to restart the strike count by removing the labels.

Strike 1 rule (runs daily at 12am)
Scope:
   Ads tab at the advertiser level
Condition:
    Clicks < 300
Action:
    Add label Strike 1

Strike 2 rule (runs daily at 1am)
Scope:
   Ads tab at the advertiser level
Condition:
    Clicks < 300 AND Labels contains Strike 1
Action:
    Add label Strike 2

Clear strike 1 (runs Sundays at 10pm)
Scope:
   Ads tab at the advertiser level
Condition:
    Labels contains Strike 1
Action:
    Remove label Strike 1

Clear strike 2 (runs Sundays at 10:30pm)
Scope:
   Ads tab at the advertiser level
Condition:
    Labels contains Strike 2
Action:
    Remove label Strike 2

Use Google Analytics data with automated rules.
If you've linked your Search Ads 360 account with Google Analytics, and Google Analytics shows a high bounce rate for a new, promotional landing page that you specified for your keywords, you can create a rule to automatically revert back to previous landing page.

Or, if Google Analytics shows the number of goal completions for a newsletter signup goal is low, you can create a rule to automatically increase keyword bids to drive more traffic to the goal.

Revert to previous landing page:
  • Time range: Last 7 days

  • Scope: Bid strategy

  • Conditions: GA bounce rate > X%

  • Action: Set landing page URL (back to the previous URL)

  • Schedule: Check every week

Increase keyword bids to drive more traffic:

  • Time range: Last 7 days

  • Scope: Bid strategy

  • Conditions: GA goal completions < X

  • Action: Increase bid by Y%

  • Schedule: Check every week

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