The Is significant column displays one of the following test results:
- Undetermined indicates that the ad group has not yet reached the minimum number of impressions.
- Significant indicates that that ad group has reached the minimum number of impressions and that there is a statistical difference in ad performance.
- No indicates that ad group has reached the minimum number of impressions and that there isn't a significant difference in ad performance. The ads performed about the same.
- Dashes (---) indicate that one or more of the ads don't have any data.
This column is displayed by default on the ad copy test list page.
Add this column in a report
-
In the left navigation panel, click Ad copy tests.
- Click a test to display the results.
- Click the Columns button above the reporting table.
- In the Search box, type the column name.
- Click + next to the column name and then click Apply.