When Search Ads 360 creates new campaigns, ad groups, ads, keywords, and negative keywords as part of a copy operation, only some of the settings are copied from the source campaign, as described below. (See the list of settings you can update in existing copies.)
If the engine account doesn't already contain a campaign named Copy of source campaign, Search Ads 360 creates a new campaign and copies the settings listed below.
| Microsoft Advertising campaign settings |
|---|
|
Name |
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Daily budget |
|
Budget type |
Search Ads 360 only copies location targets into new campaigns. Search Ads 360 does not update location targets in any existing campaign copies. ZIP codes aren't copied.
|
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Mobile bid adjustment |
|
Tablet bid adjustment |
| Desktop bid adjustment |
|
URL Template |
|
Status If you change the status of a source campaign to Removed, it isn’t updated in the destination. You are required to manually set the destination campaign to removed.
|
| Sitelinks |
The following settings are not copied to the destination campaign:
-
Bid strategy
-
Labels
If the destination campaign doesn't already contain an ad group with the same name as a source ad group, Search Ads 360 creates a new ad group and copies settings listed below.
| Microsoft Advertising ad group settings |
|---|
|
Name |
|
Search bid |
|
Location targets:
Search Ads 360 only copies location targets into new campaigns. Search Ads 360 does not update location targets in any existing campaign copies. ZIP codes aren't copied
|
|
Mobile bid adjustment |
| Tablet bid adjustment |
| Desktop bid adjustment |
|
URL Template |
|
Status |
| Sitelinks |
The following settings are not copied to the destination ad group:
-
Bid strategy
-
Labels
Any expanded text ads in the source ad group are copied into the destination as expanded text ads.
The copy operation doesn't copy standard text ads because Microsoft Advertising ended support for creating and editing standard text ads on July 31, 2017.
Microsoft Advertising will continue to serve standard text ads and Search Ads 360 will continue to report metrics for your standard text ads.
Expanded text ads
| Microsoft Advertising expanded text ad settings |
|---|
|
Ad name |
|
Headline |
|
Description line 1 |
|
Destination URL |
|
Path |
|
URL Template |
| Status |
The following settings are not copied to the destination ad:
-
Labels
If a destination ad group doesn't already contain a keyword with the same name and match type as the source ad group, Search Ads 360 creates a new keyword and copies the settings listed below. That is, if the destination ad group doesn't already have the exact same keyword, Search Ads 360 will create a new keyword in the destination ad group.
| Microsoft Advertising keyword settings |
|---|
|
Text |
|
Match type |
|
Minimum bid |
|
Maximum bid |
|
URL Template |
|
Landing page URL |
|
URL parameters |
|
Status |
The following settings are not copied to the destination keyword:
-
Bid strategy
-
Labels
-
Membership in a landing page test
If a destination campaign or ad group doesn't already contain a negative keyword with the same name (and match type in Google Ads) as the source, Search Ads 360 creates a new negative keyword and Search Ads 360 copies the settings listed below.
| Microsoft Advertising negative keyword settings |
|---|
|
Text |
|
Match type |
|
Status |