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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Search Ads 360 overview

Smart Bidding

Next: Synchronize from engine (sync)

Smart Bidding uses machine learning to optimize your bids to maximize conversions and revenue across a selected portfolio. Bid strategies that have a CPA, ERS, or ROAS goal are all Smart Bidding strategies.

Learn more about Search Ads 360 bid strategies.

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