- Navigate to a Google Ads account or campaign.
Steps for navigating to an engine account
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In the left navigation panel, click All accounts.
What if the left navigation pane isn't visible? -
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser that contains the engine account.
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In the "Account" list, click on the engine account.
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Click Apply or press the Enter key.
Search Ads 360 displays the engine account page.
Steps for navigating to a campaign-
In the left navigation panel, click All accounts.
What if the left navigation pane isn't visible? -
Click the navigation bar to display navigation options.
-
In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser that contains the engine account.
- In the "Account" list, click on the engine account that contains the campaign.
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In the "Campaign" list, click on the campaign.
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Click Apply or press the Enter key.
Search Ads 360 displays the campaign page.
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- Do one of the following:
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Select the checkbox next to each campaign or ad group that you want to edit.
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Filter the reporting table so it contains only the campaigns or ad groups that you want to edit.
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- Above the reporting table, click Edit ▼, and then click Change device bid adjustment %.
- Under Device type, click the arrow ▼, and then click one of the following:
- Mobile
- Tablet
- Desktop
- Under the device type bid adjustment %, select one of the following settings:
- Increase to and enter a percentage
- Decrease to and enter a percentage
- No bid adjustment
- Add to current adjustment % and enter a percentage
- Subtract from current adjustment % and enter a percentage
- Set to formula column and select a formula
- Use campaign bid adjustment (ad groups only)
- Optional. Schedule the change.
- Click Save.
Bid adjustment settings
Setting | Description |
---|---|
Increase to |
Sets a device bid adjustment for the selected campaigns or ad groups to the percentage specified. Enter a percent between 1% and 900%. For example, if you specify increase to 35% for desktop in a campaign, the desktop bid adjustment for the campaign is 35%. |
Decrease to |
Sets a device bid adjustment for the selected campaigns or ad groups to the percentage specified. Enter a percent between -90% and -1% (-91% to -99% are excluded). Specify 100% if you don't want ads to appear on the device. The minus sign is not required. For example, to set the mobile bid adjustment for selected ad groups to -90%, you would specify decrease to 90%. |
No bid adjustment | Sets a device bid adjustment for the selected campaigns or ad groups to 0% indicating that the bid to target the device should be the same as the keyword bid. |
Add to current adjustment % |
Adds the specified percentage to a device bid adjustment. For example, if you add 20% to a tablet bid adjustment that is currently 80%, the tablet bid adjustment will be 100%. |
Subtract from current adjustment % | Decreases the specified percentage from a device bid adjustment. For example, if you subtract 20% from a tablet bid adjustment that is currently 100%, the tablet bid adjustment will be 80%. |
Set to formula column | Sets a device bid adjustment to the amount calculated in a formula column. |
Use campaign bid adjustment (ad groups only) | Sets a device bid adjustment in an ad group to inherit the campaign's device bid adjustment. |