When Search Ads 360 creates new campaigns, ad groups, ads, keywords, and negative keywords as part of a copy operation, only some of the settings are copied from the source campaign, as described below. (See the list of settings you can update in existing copies.)
If the destination engine account doesn't already contain a campaign with the same name, Search Ads 360 creates a new campaign and copies the settings listed below.
Some Google Ads settings may have different names or require Search Ads 360 to make adjustments in the destination campaign.
| Google Ads source | Yahoo! Gemini destination campaign settings |
|---|---|
|
Name |
Name |
|
Daily budget |
Budget The budget is copied to the Yahoo! Gemini destination and the budget type is set to Daily. |
|
Ad delivery method |
Not applicable to Yahoo! Gemini campaigns. |
|
Budget type (Budget delivery method) |
Not applicable to Yahoo! Gemini campaigns. |
|
Start date and End date |
Campaigns in Yahoo! Gemini do not specify start and end dates:
|
|
Ad rotation |
Not applicable to Yahoo! Gemini campaigns. |
|
Keyword matching |
Not applicable to Yahoo! Gemini campaigns. |
|
Location targets |
Search Ads 360 does not copy location targets to Yahoo! Gemini campaigns. |
|
Languages |
Campaigns language target If the Google Ads source targets multiple languages, only the first one that is available in Yahoo! Gemini is used. Otherwise, English is used and the campaign is automatically paused. |
|
Network |
Yahoo! Gemini search network Yahoo! Gemini search partners Yahoo! Gemini native network |
|
Mobile bid adjustment |
Because device targeting is supported in Yahoo! Gemini, you can copy a Google Ads campaign to Yahoo! Gemini and the mobile bid adjustment is also copied. Note that desktop and tablet bid adjustments are not supported in Google Ads, so you will need to manually set the bid adjustments in the Yahoo! Gemini campaign in Search Ads 360 for any campaigns that you copy. Also note that Yahoo! Gemini mobile bid adjustments are shown only in the Search Ads 360 user interface. |
|
Status |
Status |
|
Sitelinks |
Not supported in Yahoo! Gemini campaigns. |
| URL Template | URL Template |
The following settings are not copied to the destination campaign:
-
Bid strategy
-
Labels
- Custom parameters
Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad. - Final URL Suffix
You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.
If the destination campaign doesn't already contain an ad group with the same name as a source ad group, Search Ads 360 creates a new ad group and copies settings listed below.
Some Google Ads settings may have different names or require Search Ads 360 to make adjustments in the destination ad group.
| Google Ads source | Yahoo! Gemini destination ad group settings |
|---|---|
|
Name |
Name |
|
Default search CPC |
Default search CPC bid Default native CPC bid |
|
Status |
Status |
|
Sitelinks |
Not supported in Yahoo! Gemini ad groups. |
| URL Template | URL Template |
The following settings are not copied to the destination ad group:
-
Bid strategy
-
Labels
- Custom parameters
Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad. - Final URL Suffix
You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.
If a destination ad group doesn't already contain an ad with the same name as the source ad group, Search Ads 360 creates a new ad. For Google Ads settings that aren't available in Yahoo! Gemini—or that are available under different names—Search Ads 360 makes adjustments as described below.
Any standard text ads in the source ad group are copied into the destination as standard text ads.
Any expanded text ads in the source ad group are copied into the destination as expanded text ads.
Standard text ads
| Google Ads source | Yahoo! Gemini destination standard text ad settings |
|---|---|
|
Ad name |
Not copied to Yahoo! Gemini ads. |
|
Ad title |
Ad title |
|
Line 1 |
Ad description line 1 If a Google ads ad defines both line 1 and line 2, Search Ads 360 combines both lines, inserts a space between line 1 and line 2, and copies the combined line to the Description line 1 field in Yahoo! Gemini. |
|
Display URL |
Display URL |
|
Landing page URL |
Destination landing page URL |
|
Mobile preference |
Not copied to Yahoo! Gemini ads. |
|
Status |
Status |
|
Call-only ads |
Not applicable to Yahoo! Gemini. |
Expanded text ads
| Google Ads source | Yahoo! Gemini destination expanded text ad settings |
|---|---|
|
Ad name |
Ad name |
|
Headline |
Headline |
|
Description line 1 |
Description line 1 |
|
Destination URL |
Destination URL |
|
Path 1 |
Destination URL (Search Ads 360 appends Path 1 and 2 to Destination URL) |
|
URL Template |
Not applicable to Yahoo! Gemini ads |
|
Status |
Status |
The following settings are not copied to the destination ad:
-
Labels
- Custom parameters
Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad. - Final URL Suffix
You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.
If a destination ad group doesn't already contain a keyword with the same name and match type as the source ad group, Search Ads 360 creates a new keyword and copies the settings listed below. That is, if the destination ad group doesn't already have the exact same keyword, Search Ads 360 will create a new keyword in the destination ad group.
| Google Ads source | Yahoo! Gemini destination keyword settings |
|---|---|
|
Text |
Text Yahoo! Gemini and Google Ads have slightly different rules for determining whether keywords are duplicates. For example, shoe and Shoe (inital-letter capped) are considered to be duplicates in Yahoo! Gemini but not in Google Ads. When this occurs, only one of the keywords will be successfully trafficked to Yahoo! Gemini, based on the keyword match type. The others will not appear in the engine account. The precedence for the match types is exact, phrase, and then broad. For example, shoe (exact match) is added to the engine account. Shoe (broad match) isn't added to the engine account. |
|
Match type |
Match type |
|
Minimum bid |
Minimum bid |
|
Maximum bid |
Maximum bid |
|
Landing page URL |
Keyword Landing URL |
| URL Template | URL Template |
|
URL parameters |
URL parameters
|
|
Status |
Status |
The following settings are not copied to the destination keyword:
-
Bid strategy
-
Labels
-
Membership in a landing page test
- Custom parameters
Search Ads 360 cannot view or manage custom parameters in this type of engine account. If you sign into the engine and add custom parameters, you can successfully sync the item into Search Ads 360, but Search Ads 360 ignores the custom parameters you created. The engine will apply the custom parameters when it serves an ad. - Final URL Suffix
You can manually copy parameters from a Final URL Suffix to a URL Template in the destination campaign.
If a destination campaign or ad group doesn't already contain a negative keyword with the same name (and match type in Google Ads) as the source, Search Ads 360 creates a new negative keyword and Search Ads 360 copies the settings listed below.
| Google Ads source | Yahoo! Gemini destination |
|---|---|
|
Text |
Text |
|
Match type |
Match type |
|
Status |
Status |