Some broad match modifier behavior moved to the phrase match type
In conjunction with Google Ads, Microsoft Advertising, and Yahoo! Japan, Search Ads 360 will soon end support for creating broad match modifier keywords in manual campaigns and keyword templates in inventory campaigns.
If a keyword template specifies the broad match modifier and Search Ads 360 is required to generate a new keyword, Search Ads 360 will generate a new phrase match keyword instead of a broad match keyword. Learn more.
Adds the "+" character (broad match modifier) to the beginning of each word of string. Use in keyword templates to add the broad match modifier to each keyword term.
Syntax
bmm(string)
Learn more about syntax for functions.
Parameter
string: Where string is any of the following:
- An inventory attribute such as
BRAND
Learn more about referring to inventory attributes. - A function that returns a string, such as
trim - A static string surrounded by quotes
Examples
[bmm(ITEM_TITLE)]If a product's item title is "ice cream maker", the function returns "+ice +cream +maker"[bmm(trim(ITEM_TITLE))]If a product's item title is " ice cream maker ", the function returns "+ice +cream +maker" with the extra spaces removed-
[bmm("summer savings" & ITEM_TITLE)]If a product's item title is "ice cream maker", the function returns "+summer +savings +ice +cream +maker"