Create an "Other engines" account

To report on unsupported engines before Search Ads 360 introduced engine track accounts, you needed to create an engine account of type "Other engines", and then create placeholder keywords in the engine account. While "other engines" accounts and placeholder keywords are still supported, it's recommended that you use an engine track account instead. 

Special permissions required

Only an agency manager or advertiser manager can create an engine account.

Create an "Other engines" account

1. Navigate to the advertiser that will contain the engine account.

   Steps for navigating to an advertiser

   1. Click the navigation bar to display navigation options.

   2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   3. In the "Advertiser" list, click on the advertiser.

   4. Click Apply or press the Enter key.

   Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

2. Click the Engine accounts tab.

3. Click New ▼ and select Other engines.

   The settings panel for the new engine account appears.

4. Name the account.

   • Choose a name that will allow you to identify the account. Enter up to 100 characters.
   • If you have a naming convention in other systems (for example, Google Ads manager accounts, billing), using the same convention here would help account matching (for auditing or billing).

5. Optional. Select a date in the Launch date field.

   Choose a date that is meaningful to you such as the date you linked the account. Search Ads 360 doesn't use the date for reporting or syncing.

6. Enter engine settings as described below.

7. Click Save.

   The new engine account appears in the engine account table and will be available under Account in the account navigation bar.