Create a Google Ads Smart shopping campaign

Before you start

Before you can create a Google Ads Smart shopping campaign in Search Ads 360, make sure you link your Merchant Center account with both Google Ads and Search Ads 360. Even though you can see the option to create a Shopping campaign in Search Ads 360, you first need to link accounts before you can successfully create a Shopping campaign.

Feed label replaced the "Country of sale" settings in Google Merchant Center feeds.

Shopping campaigns created in Search Ads 360: Use a feed label that specifies the target country for any new campaigns you create. Feed label helps Search Ads 360 to target your ads to the target country.
Shopping campaigns created in Google Ads and synced to Search Ads 360: Product-level reporting isn't available for Google Merchant Center feeds with a blank feed label or a feed label containing anything other than a two-letter country code. Learn how to Use feed labels to advertise products from specific feeds.

Create a Smart shopping campaign

Navigate to a Google Ads engine account and click the Campaigns tab.
Steps for navigating to an engine account
1. In the left navigation panel, click All accounts.
  What if the left navigation pane isn't visible?
2. Click the navigation bar to display navigation options.
3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
4. In the "Advertiser" list, click on the advertiser that contains the engine account.
5. In the "Account" list, click on the engine account.
6. Click Apply or press the Enter key.
Search Ads 360 displays the engine account page.
Above the reporting table, click New▼ and select Smart shopping campaign.
In the campaign editor, name the campaign.
Enter campaign settings.
Click Save.

Settings for a Smart shopping campaign

Budgets and dates

Enter the budget and start/end dates as you would for a manual campaign.

Shopping

Inventory account

The inventory list contains all Merchant Center accounts that you have linked with Search Ads 360. Be sure to select an account that you have also linked with Google Ads.

Country of sale

Select the country where the products in this campaign are sold.
This setting defines which products from your Merchant Center inventory are advertised in this campaign. It filters products based on the target country of the feed containing those products.

Bid strategy

Bidding strategy

Currently, Search Ads 360 only supports a subset of bid strategy settings available in conventional Google Shopping campaigns.

Applies a Google Ads bid strategy to the campaign. The bid strategy will automatically adjust bids and bid adjustments to optimize your advertising goals. To set bids manually instead of using a bid strategy, select Manual bidding.

By default, a bid strategy is inherited by a campaign's ad groups and keywords unless an ad group or keyword is managed by a different bid strategy.

Try campaign URL options

Turn on parallel tracking for this campaign

When you try this option in a campaign, clicks on ads in this campaign go directly to the final URL, and click tracking happens in the background. No changes are made to URLs, templates, or URL parameters in the campaign.

Migrate URL parameters for conversion API, Google Analytics, and remarketing to this campaign's Final URL Suffix.

When you try this option in a campaign, Search Ads 360 adds the gclsrc and {_dsmrktparam} parameters to the campaign's Final URL Suffix just before trafficking updates to Google Ads. You won't see the parameters in Search Ads 360, but if you sign into Google Ads and view the Final URL Suffix, you'll see them in Google Ads.

URL options

URL template

A campaign-level URL template applies a redirect URL or a set of URL parameters to landing page URLs for all product groups in the campaign.

Instead of adding the same redirect URL and parameters to each product group, define them just once in a template. Search Ads 360 will do the rest.

This template applies to all product groups in the campaign, though lower-level items like ad groups can define their own template instead. If you create a template for the engine account, the campaign uses its own template instead of the account's template.

Learn more about URL templates in Search Ads 360.

Custom parameters (optional)

Defines parameters and values you can add to the URL template for the campaign or any of its ad groups or product groups. You can also add these parameters directly to the landing page URLs in any of the campaign's product groups. If custom parameters defined at a lower level use the same name as the ones you define here, the parameter values at the lower level override the values specified for the campaign.

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