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Navigate to an advertiser.
Steps for navigating to an advertiser-
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser.
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Click Apply or press the Enter key.
Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.
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In the left navigation panel, click Bid strategies to display the list of the advertiser's bid strategies.
- Start creating or editing a Search Ads 360 bid strategy with a Conversions, Revenue, or Advanced targeting goal.
- Click Next to advance to the Target step.
- Click the arrow ▼next to Conversion source to display the list, and then select Google Ads conversion tracking.
- Click the move right arrows >> next to each Google Ads conversion tracker that you want the bid strategy to use.
- Choose any other settings that you want in the bid strategy editor, and then click Save bid strategy.
- Apply the bid strategy to Google Ads campaigns or ad groups.
Specify Search Ads 360 bid strategy conversions
Target Google Ads conversions in a Search Ads 360 bid strategy
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