Combine Google Ads conversions in a Search Ads 360 custom column to target the conversions in a Search Ads 360 bid strategy.
1. Create a Google Ads custom column
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Navigate to a Google Ads account.
Steps for navigating to an engine account-
In the left navigation panel, click All accounts.
What if the left navigation pane isn't visible? -
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser that contains the engine account.
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In the "Account" list, click on the engine account.
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Click Apply or press the Enter key.
Search Ads 360 displays the engine account page.
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Click the Campaigns tab.
You can create a custom column on the Ad groups, Keywords, or the Targets> Product groups tabs. - Above the reporting table, click the Columns button.
- Under Available columns, click Custom conversions.
- Click Google Ads.
- Click + New column.
- Enter a name for the column.
- Under Google Ads conversion trackers, click a move right arrow >> next to each conversion tracker that you want to include in the column.
- Click the arrow in the Metric section and select one of the following metrics:
- Click Save.
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Click Apply in the Available columns window.
2. Use the Google Ads custom column in a Search Ads 360 bid strategy
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Navigate to the advertiser.
Steps for navigating to an advertiser-
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser.
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Click Apply or press the Enter key.
Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.
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In the left navigation panel, click Bid strategies to display the list of the advertiser's bid strategies.
- Start creating or editing a Search Ads 360 bid strategy with a Conversions, Revenue, or Advanced targeting goal.
- Click Next to advance to the Target step.
- Click the arrow ▼ next to Conversion source to display the list, and then select Google Ads conversion tracking column.
- Under Select conversion type, select the custom column.
- Choose any other settings that you want in the bid strategy editor, and then click Save bid strategy.
- Apply the bid strategy to Google Ads campaigns or ad groups.