and bid adjustments features using a conversion goal. This feature is no longer available in the new
Search Ads 360 and therefore is being deprecated starting February 1, 2023.
A conversion goal also serves as a reporting column. If you want to view the column settings or remove a conversion goal, you can navigate to the campaign settings of a Google Ads or Microsoft Advertising campaign or navigate to a bid strategy opportunity.
Conversion goals aren't editable.
You can remove a conversion goal only if it isn't used in a campaign, budget plan, or bid strategy opportunity.
View or remove a conversion goal in campaign settings
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Navigate to a Google Ads or Microsoft Advertising campaign that isn't managed by a bid strategy or a budget bid strategy.
Steps for navigating to a campaign-
In the left navigation panel, click All accounts.
What if the left navigation pane isn't visible? -
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser that contains the engine account.
- In the "Account" list, click on the engine account that contains the campaign.
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In the "Campaign" list, click on the campaign.
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Click Apply or press the Enter key.
Search Ads 360 displays the campaign page.
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- Above the performance graph, click the campaign settings icon .
- In the Campaign goal section, click the arrow ▼ to display the list.
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Do either of the following.
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View conversion goal column settings
- Click the more icon .
- When you're done viewing the column settings, click Cancel.
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Remove a conversion goal
- Click the trash can icon next to the conversion goal.
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- Click Cancel to close campaign settings.
View or remove a conversion goal in bid strategy opportunities
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Navigate to the Bid strategy opportunities tab.
- In the left navigation panel, click Bid strategies.
- Click the Bid strategy opportunities tab.
- Next to Select conversion goal, click the arrow ▼ to display the list.
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Do either of the following.
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View conversion goal column settings
- Click the more icon .
- When you're done viewing the column settings, click Cancel.
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Remove a conversion goal
- Click the trash can icon next to the conversion goal.
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- Click an option in the left navigation panel to exit bid strategy opportunities.