Google Ads conversion columns
These columns display data about conversions recorded by Google Ads Conversion Tracking.
- AW all conv column
- AW all conv rate column
- AW all conv value / clicks column
- AW all conv value / cost column
- AW all conv value column
- AW conv rate column
- AW conversions column
- AW cost / all conv column
- AW cost / conv column
- AW cross-device conv column
- AW total conv value column
- AW value / all conv column
- AW value / conv column
- AW view-through conv column