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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Google Ads conversion columns

These columns display data about conversions recorded by Google Ads Conversion Tracking.

AW all conv column
AW all conv rate column
AW all conv value / clicks column
AW all conv value / cost column
AW all conv value column
AW conv rate column
AW conversions column
AW cost / all conv column
AW cost / conv column
AW cross-device conv column
AW total conv value column
AW value / all conv column
AW value / conv column
AW view-through conv column

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