Google Analytics metrics columns
These columns display data recorded by the Google Analytics account that is linked to your Search Ads 360 advertiser. Search Ads 360 imports all of the metrics listed below (it isn't possible to choose a subset of data to import).
- GA avg session duration column
- GA avg time on page column
- GA bounce rate column
- GA bounces column
- GA ecommerce conversion rate column
- GA goal completions column
- GA goal conversion rate column
- GA goal value column
- GA new sessions % column
- GA new sessions column
- GA pages / session column
- GA pageviews column
- GA quantity column
- GA revenue column
- GA sessions column
- GA transactions column