Search Ads 360 and Floodlight columns
These columns display data about visits, conversions, and revenue collected and calculated from Search Ads 360 and Floodlight activities.
Floodlight instructions columns
Floodlight cross-environment conversions columns
Custom Floodlight variables columns
Floodlight columns
- Action conv % column
- Action quantity column
- Actions column
- Actions/cost column
- Actions/visit column
- Avg trans amount column
- Clicks/wt action column
- Cost/action column
- Cost/trans column
- Cost/wt action column
- ERS column
- Revenue column
- Revenue/visit column
- ROAS column
- Trans column
- Trans/visit column
- Trans conv % column
- Transaction quantity column
- Wt action conv % column
- Weighted actions column
- Wt actions/cost column