Enhanced cost-per-click bidding
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Navigate to a Google Ads campaign.
Steps for navigating to a campaign-
In the left navigation panel, click All accounts.
What if the left navigation pane isn't visible? -
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser that contains the engine account.
- In the "Account" list, click on the engine account that contains the campaign.
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In the "Campaign" list, click on the campaign.
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Click Apply or press the Enter key.
Search Ads 360 displays the campaign page.
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- Under the name of the campaign, click the campaign settings icon
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- Verify that the Search Ads 360 bid strategy is set to manual bidding:
- In the Bid strategy section, click Search Ads 360 bid strategies.
- In the list on the right, under Search Ads 360 bid strategy, click the arrow ▼ to display the list, and select Manual bidding.
- Optional but recommended step. Set the campaign's ad groups and keywords to inherit the campaign's manual bidding setting for Search Ads 360 bid strategies:
Select the On save, bid strategies applied to individual ad groups and keywords in this campaign will be removed, and they will instead inherit this bid strategy check box.
- Apply Google Ads ECPC:
- In the list on the left, click Google Ads bid strategies.
- Under Google Ads bid strategy, click the arrow ▼ to display the list, and select No bid strategy.
- Select the Enable Enhanced CPC for this bid strategy check box.
- Make any other changes that you want to the campaign settings and then click Save.