Important: This article is only applicable to Skillshop Google Ads, Google Marketing Platform, and Google Analytics learning. To learn more about the categorization of the Skillshop topics and navigate to the right help article, click here.
1. Dive into the education available on Skillshop at the topic level.
| Topics | Description |
| Google Ads | Grow your skills using Google Ads to advertise your business online and get Google Ads certified. |
| Google Analytics | Learn Google's measurement tools to help grow your business through intelligent data collection and analysis. |
| Google Marketing Platform | Discover how Google Marketing Platform can help you plan, carry out, and measure your ad campaigns, and access GMP certifications. |
| Publishers |
Learn how Google Ad Manager can help you earn revenue for your ad inventory. Developers can learn how to grow your revenue and manage app inventory with Google AdMob. |
| Authorized Buyers | Understand the Ad Exchange Authorized Buyer program. |
2. Dive into the education available on Skillshop at the sub-topic level.
There are also sub-topics in many of the topics with associated learning paths and their courses. For example, here’s a deconstruction on the Google Search Ads sub-topic, its paths, and courses to illustrate this structure.
| Topic | Google Ads |
| Sub-topics |
Google Ads Display Google Ads — Measurement Google Ads Search Google Ads Video |
| Google Ads Search Courses |
Explore Search Ads Optimization Best Practice Foundations of AI-Powered Search Ads for Strategists Intermediate AI-Powered Search Ads for Strategists & Practitioners |
| Google Ads Search Certifications |
Google Ads Search Certification Google Ads Search Professional Certification Note: As of 2024, Professional Certifications are not publicly available. Check back to learn about future availability. |