You can measure behavioral data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about Installing your tag with a website builder or CMS.
The instructions for setting up the Google tag are different for tag IDs starting with "AW-" (usually, Google Ads accounts) and tag IDs starting with "ignored" (usually, Google Analytics properties). Follow the instructions below that correspond with your tag.
Before you begin
You’ll need to have your Google tag ID.
If you have a tag starting with "AW-"
- Sign in to your Square account.
- On the left panel menu, click Online, then select Online in the popup menu.
- On the “Online” page, click Settings, then select Tracking Tools from the dropdown.
- Under the “Add custom header code” row, click Add new code.
- In the “Add customer header code” popup window, enter a name for your custom code, then paste your Google tag into the “Custom code” box.
<!-- Google tag (gtag.js) --><script async src="https://googletagmanager.com/gtag/js?id=TAG_ID"></script><script>window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}gtag('js', new Date());gtag('config', 'TAG_ID');</script> - Under “Where would you like to place this code?” confirm that the code is placed at the
<head>. - Click Save.
If you have a tag starting with "ignored"
- Sign in to your Square account.
- On the left panel menu, click Online, then select Online in the popup menu.
- On the “Online” page, click Settings, then select Tracking Tools from the dropdown.
- Under “Google Analytics”, enter your tag ID. Your changes will be saved automatically.