Before you can set up your Google tag with WordPress Editor, you need to add the Google tag code snippet on every page on your website, in the <head> section of your HTML pages.
Start by copying your tag snippet. You can find the Google tag snippet in the “Install Manually” section of your “Set up your Google tag” instructions. Then paste into the <head> section of every page on your website.
Here’s an example of a Google tag snippet:
<script async
src="https://googletagmanager.com/gtag/js?id=TAG_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'TAG_ID');
</script>
Instructions
- Log in to your WordPress website. Make sure that your site is publicly accessible (your site isn't in maintenance mode or only accessible through a password).
- In the left side Navigation panel of your site dashboard, click Appearance
- Under Appearance, click Theme File Editor
- On the right side panel click Theme Header (header.php) under Theme Files
- Paste your Tag snippet at the bottom of the code editor
- Click Update File and make sure you see a banner “File edited successfully”.
If you change your WordPress theme, you must repeat this process again as the header.php might be overwritten.