Supported tags

This page lists the tag template types that are natively supported by Google Tag Manager. In addition to these natively-supported tags, you can find tag and variable templates maintained by 3rd parties in the Community Template Gallery, and you can create and share your own tags with custom templates.

Tag Template	Web	AMP	Android & iOS (Firebase containers)	Android & iOS (Legacy containers)
AB Tasty	✓
AdAdvisor (now Neustar)	✓
adjust*			✓
Adobe Analytics		✓
AdRoll	✓
AppsFlyer*			✓
AT Internet		✓
AWIN	✓
Bizrate Insights	✓
Burt		✓
Chartbeat		✓
ClickTale (OBSOLETE)	✓
Clicky		✓
comScore	✓	✓
Crazy Egg	✓
Conversant	✓
Criteo	✓
Custom HTML	✓
Custom Image	✓	✓	✓	✓
Cxense		✓
DistroScale	✓
dstillery	✓
Eulerian Technologies	✓
Firebase Analytics			✓
Floodlight	✓	✓	✓	✓
Function Call			✓	✓
FoxMetrics	✓
Google Ads	✓	✓	✓	✓
Google Analytics	✓	✓	✓	✓
Google Consumer Surveys	✓
Hotjar	✓
Infinity	✓
Intent Media
K50	✓
Kochava			✓
Salesforce DMP (Krux)		✓
LeadLab by wiredminds	✓
LinkedIn	✓	✓
LinkPulse		✓
Lytics	✓
Marin	✓
Médiamétrie		✓
Microsoft Bing Ads	✓
Mouseflow	✓
mParticle		✓
Nielsen	✓
Neustar	✓
Nudge	✓
Oktopost	✓
Optimise Media	✓
ÖWA		✓
OwnerListens	✓
Parse.ly		✓
Perfect Audience Pixel (now SharpSpring Ads)	✓
Personali (now Namogoo)	✓
Piano		✓
Pinterest	✓
Placed Inc.	✓
Pulse Insights	✓
Quantcast	✓	✓
Quora Pixel	✓
Rawsoft	✓
SaleCycle	✓
Segment		✓
Shareaholic	✓
SimpleReach		✓
Singular			✓
Snowplow		✓
Survicate	✓
TradeDoubler	✓
Tune*			✓
Turn (now Amobee)	✓
Twitter	✓
UpSellIt	✓
Ve Interactive	✓
VisualDNA	✓
Webtrekk		✓
Xtremepush	✓
Yieldify	✓

* The indicated tags have vendor requirements for Android & iOS that include installation of their SDK alongside Tag Manager. Please check with the vendor for more information..

Additional 3rd-party tags are available at the Community Template Gallery.

Was this helpful?

How can we improve it?

Supported tags

Was this helpful?

Need more help?

Try these next steps: