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Supported tags

This page lists the tag template types that are natively supported by Google Tag Manager. In addition to these natively-supported tags, you can find tag and variable templates maintained by 3rd parties in the Community Template Gallery, and you can create and share your own tags with custom templates.

Tag Template Web                         AMP                        Android & iOS
(Firebase containers)
Android & iOS
(Legacy containers)
AB Tasty      
AdAdvisor (now Neustar)      
adjust*      
Adobe Analytics      
AdRoll      
AppsFlyer*      
AT Internet      
AWIN      
Bizrate Insights      
Burt      
Chartbeat      
ClickTale (OBSOLETE)      
Clicky      
comScore    
Crazy Egg      
Conversant      
Criteo      
Custom HTML      
Custom Image
Cxense      
DistroScale      
dstillery      
Eulerian Technologies      
Firebase Analytics      
Floodlight
Function Call    
FoxMetrics      
Google Ads
Google Analytics
Google Consumer Surveys      
Hotjar      
Infinity      
Intent Media        
K50      
Kochava      
Salesforce DMP (Krux)      
LeadLab by wiredminds      
LinkedIn    
LinkPulse      
Lytics      
Marin      
Médiamétrie      
Microsoft Bing Ads      
Mouseflow      
mParticle      
Nielsen      
Neustar      
Nudge      
Oktopost      
Optimise Media      
ÖWA      
OwnerListens      
Parse.ly      
Perfect Audience Pixel (now SharpSpring Ads)      
Personali (now Namogoo)      
Piano      
Pinterest      
Placed Inc.      
Pulse Insights      
Quantcast    
Quora Pixel      
Rawsoft      
SaleCycle      
Segment      
Shareaholic      
SimpleReach      
Singular      
Snowplow      
Survicate      
TradeDoubler      
Tune*      
Turn (now Amobee)      
Twitter      
UpSellIt      
Ve Interactive      
VisualDNA      
Webtrekk      
Xtremepush      
Yieldify      

* The indicated tags have vendor requirements for Android & iOS that include installation of their SDK alongside Tag Manager. Please check with the vendor for more information..

Additional 3rd-party tags are available at the Community Template Gallery.

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