When a creator tells us that their video contains a paid promotion, we'll display a disclosure at the beginning of the video. Paid promotions include paid product placements, endorsements, sponsorships or other commercial relationships that might have influenced the content.
| Type of paid promotion | Definition |
| Paid product placement |
Videos about a product or service because there's a connection between the creator and the maker of the product or service. Videos created for a company or business in exchange for compensation or free-of-charge products/services. Videos where that company or business's brand, message or product is included directly in the content and the company has given the creator money or free-of-charge products to make the video. |
| Endorsements | Videos created for an advertiser or marketer that contain a message that reflects the opinions, beliefs or experiences of the creator. |
| Sponsorships | Videos that have been financed in whole or in part by a company. Sponsorships generally promote the brand, message or product of the third party, without integrating the brand, message or product directly into the content. |
Bear in mind that even with YouTube Premium, you may still get disclosures for sponsored content directly added by creators. If you're a creator, learn how to add paid product placements, sponsorships and endorsements to your content.