Watching videos with paid product placements, sponsorships and endorsements

When a creator tells us that their video contains a paid promotion, we'll display a disclosure at the beginning of the video. Paid promotions include paid product placements, endorsements, sponsorships or other commercial relationships that might have influenced the content.

Type of paid promotion Definition
Paid product placement

Videos about a product or service because there's a connection between the creator and the maker of the product or service.

Videos created for a company or business in exchange for compensation or free-of-charge products/services.

Videos where that company or business's brand, message or product is included directly in the content and the company has given the creator money or free-of-charge products to make the video.

Endorsements Videos created for an advertiser or marketer that contain a message that reflects the opinions, beliefs or experiences of the creator.
Sponsorships Videos that have been financed in whole or in part by a company. Sponsorships generally promote the brand, message or product of the third party, without integrating the brand, message or product directly into the content.

Bear in mind that even with YouTube Premium, you may still get disclosures for sponsored content directly added by creators. If you're a creator, learn how to add paid product placements, sponsorships and endorsements to your content.

Note: All paid promotions that appear in content directed at children contain a disclosure that is understandable by children. Learn more about disclosures in paid promotions for videos directed at children.

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