To explore what your audience and viewers across YouTube are searching for, you can use the Inspiration tab in YouTube Analytics. The insights from the Inspiration tab can help you think of video ideas that viewers may want to watch.
Get started on the Trends tab
Note: Currently, some of the insights are limited to certain countries, languages and devices. If there are no relevant videos at the moment, you might not see some of the sections.
- Sign in to YouTube Studio.
- In the left-hand menu, select Analytics.
- From the top menu, click the Trends tab.
- To get started, you can explore the trending page or enter a search topic in the search bar. To save a search term, click Save.
Explore the Trends tab
Top searches
This card shows the top searches based on your audience and your saves over the past 28 days.
Breakout videos
This card highlights high-performing content from other creators whose channels are similar to yours. This helps provide you with inspirational ideas for your next piece of content that is tailored to your audience.
Recent videos
This card shows videos related to topics that your audience watched over the past 28 days and your saved searches.
Content gaps for Shorts
This card shows search terms for Shorts that are related to topics that your audience watched over the last 28 days and your saved searches.
Search on the Trends tab
Audience interest
You may see your audience's interest level on searches and ideas as you're searching for new video ideas. These audience interests are based on videos that have been watched over 1,000 per week and from the last 28 days This ranges from very low to very high.
Watched on YouTube
Shows popular videos watched by viewers across YouTube for the topic.
Searched on YouTube
This card shows the top searches based on your audience and your saves over the last 28 days.
You can explore content gaps, by selecting Show more Content gaps. This shows Content gaps where viewers may be looking for more relevant or higher quality Shorts.
Learn about Content gaps
A content gap happens when viewers can't find enough quality search results on YouTube for a specific search. You can use content gaps as inspiration to create content that doesn't exist or could be improved.
A content gap can happen when:
- Viewers can't find any results for their searches.
- Viewers can't find an exact match for their searches.
- Viewers can't find relevant videos for their searches – for example, the content is old or low quality.