Distribute podcasts on YouTube

If you're new to podcasting on YouTube, you may have questions about creating video content. Find answers to FAQ and learn how to distribute audio-only podcasts on YouTube.

Getting started

Why should I distribute my podcast to YouTube?

YouTube is one of the most popular podcast platforms, with a global audience that discovers billions of videos each day. YouTube helps podcast creators to expand their reach, build their community and explore new monetisation opportunities.
As a podcast creator, your podcasts may be eligible for the following perks:
  • Inclusion in YouTube Music , where users can background and download most podcast content without a YouTube Music Premium membership
  • Podcast badges on watch and playlist pages
  • A spotlight on youtube.com/podcasts to attract new listeners
  • Easy discovery from the watch page to help listeners find your episodes
  • Recommendations to new listeners with similar interests
  • Improved search features to help your audience find your podcast
Note:
  • Some playlists aren't eligible for podcast features, even if you designate them as podcasts. Ineligible content includes, but isn't limited to, content that isn't owned by the creator.
  • Shorts created to support your podcast will not appear in YouTube Music .

How do I distribute podcasts on YouTube? Can I submit my RSS feed?

On YouTube, a podcast is a playlist and the podcast episodes are videos within that playlist. Create a podcast in YouTube Studio , or learn how to connect your RSS feed to YouTube.

Can I distribute my podcast to YouTube through my podcast hosting platform?

Some hosting platforms offer this functionality. You can check with your hosting platform to confirm, or upload podcasts directly within YouTube Studio . You can also use a third-party tool that uploads podcasts to YouTube. Learn how to connect your RSS feed to YouTube.

What policies am I required to follow?

Like any content uploaded to our platform, podcasts should follow YouTube's community guidelines. If you turn on monetisation for your podcast, you'll also be subject to YouTube's monetisation policies.

What metrics can I find for my podcasts?

Podcast analytics are available in YouTube Studio . Here, you can find insights, like:

  • Impressions
  • Click-through rate
  • Views
  • Traffic sources
  • Watch time

You can also find info about your audience's demographics and engagement, as well as understand what other videos your audience enjoys to inspire your content over time.

Create podcasts on YouTube

How do I create a podcast on YouTube?

You can create a podcast in YouTube Studio . Check out our Help Centre to learn how to use podcasting features.

How do I turn an audio podcast into an audiovisual podcast?

If you use an RSS feed to distribute your podcast, learn how to connect your RSS feed to YouTube. If you don't use an RSS feed, we recommend using a third-party tool to help convert audio podcasts into videos. You can either:

  • Upload your podcast with a static image, like your podcast thumbnail.
  • Use an audiogram or other dynamic video format.

Monetise your podcasts on YouTube

Can I monetise my podcast on YouTube?

Creators who are a part of the YouTube Partner Programme can monetise in 10 ways on YouTube, including:

Should I remove burned-in ads from my podcasts?

You may include paid product placements, endorsements, sponsorships or other content that requires disclosure to viewers in your videos.
Let us know if you include these by selecting the paid promotion box in your video details. See our policies on embedded third-party sponsorships.

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