Different viewers may have varying levels of motivation and willingness to pay. Designing a tiered offering allows you to cater to these motivators at different price points.
Levels & Perks for Memberships
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Consider multiple price points
You can have up to 6 pricing levels. You can set different prices for each level and offer different perks at each price.
Pick your lowest price carefully
Take note that you can edit the perks of every level any time, but not the pricing. Once a level has been approved, you cannot edit its price.
Note: The only way to modify pricing is to delete the level (which will cancel recurring payments for members at that level), and create a new one.
Offer higher value perks at the higher levels
Consider the cost and effort that you may incur in delivering the perks compared to the value that your viewers might find in the offering.
Know your audience’s demographics
Channel memberships may be priced differently for viewers depending on their country and region. See here for price points per country.
Seek feedback from your community
Ask your fans what they want. Sometimes the best perks aren't necessarily the most expensive or elaborate ones. If you're not sure, ask them with a community tab poll or encourage them to leave comments.
Lightweight perks that are easier to deliver often make up a basic memberships offering.
Perks that offer high satisfaction but don’t take up too much time and cost to produce.
Premium perks usually reserved for higher tier and most engaged members.
We recommend
- Consider starting with 2 or 3 pricing levels (low, middle, high) before increasing to more.
- Many viewers may join your channel as members for support without expecting big perks in return. Do keep them in mind and consider ways to occasionally surprise and delight them!