- How the claim is made (by you or by Content ID)
- Whether any other partner has claimed the same video
Claims made by you
When you claim a video you’ve uploaded to a channel you own, the policy that’s set as your default upload policy is applied. Learn more about default policies.
When you claim a video using descriptive search, you manually choose which policy to associate with the claim.
Claims made by Content ID
When Content ID claims a user-uploaded video, it automatically uses the reference match policy for the asset making the claim.
If the asset doesn’t have an associated match policy, the policy that’s set as your default match policy is applied.
You can change the policy associated with a claimed video from the Claimed Videos page of Studio Content Manager. It can also be changed from the Issues page when you’re reviewing claim issues.
Claims made by multiple partners
On the same video
More than one partner can have a valid claim on the same video in the same territory. For example, one partner may claim the visual portion and another partner the audio portion.
When multiple partners have valid claims on a video, and therefore multiple valid policies, whichever policy results in the most restrictive action will be applied.
Least restrictive | Most restrictive | |||
---|---|---|---|---|
No policy | Monetize | Track | Block | Takedown |
Note: If one of the assets claiming a video has missing ownership information, the default policy action is Track (owner missing).
- Example: If the asset has no ownership data for Canada, YouTube applies a Track (owner missing) policy in Canada to videos claimed against the asset.
- Since the most restrictive policy gets applied, this Track policy takes precedence over any Monetize policy from other claims on the videos.
On the same asset
If different partners own rights to the same asset in different territories, the policy of the partner who owns the asset in that country is applied.
If different partners own rights to the same asset in the same territories, the partner’s policy that results in the most restrictive action is applied. If both partners have the same policy, then the one that's applied depends on whether it's a music or a non music asset:
- For music assets: Revenue is held separately and, once the dispute is resolved, revenue is paid out to the appropriate party.
- For non-music assets: Track policy is applied for both partners. Monetize policy can't be applied until ownership conflict is resolved.
The tables below show example scenarios of how policies are applied to user-uploaded videos that match an asset with shared ownership.
Ownership in different territories + different policies:
Partner A | Partner B | |
---|---|---|
Has ownership in: | United States, Canada, Mexico | United Kingdom |
Match policy set as: | Block the content | Monetize the content |
What policy is applied: |
|
Ownership in different territories + same policy:
Partner A | Partner B | |
---|---|---|
Has ownership in: | United States, Canada, Mexico | United Kingdom |
Match policy set as: | Block the content in the United States; Monetize the content in Canada and Mexico | Monetize the content |
What policy is applied: |
|
Ownership in the same territory + different policies:
Partner A | Partner B | |
---|---|---|
Has ownership in: | United States, Canada, Mexico | United States |
Match policy set as: | Block the content in the United States; Monetize the content in Canada and Mexico | Track the content |
What policy is applied: |
|
Ownership in the same territory + same policy:
Partner A | Partner B | |
---|---|---|
Has ownership in: | United States | United States |
Match policy set as: | Monetize the content | Monetize the content |
What policy is applied: |
|