Nonprofits can fundraise on YouTube in a few different ways. Eligible nonprofits in the US can be fundraised for with the Donate button by channels with access to YouTube Giving.
Nonprofit eligibility FAQs
I am a nonprofit. Can I fundraise on my own YouTube channel?
I want to make sure that my nonprofit is eligible for fundraising with YouTube Giving by a YouTube creator. How do I do that?
- Be requested by a creator.
- Be a US-registered 501(c)(3) public charity.
- Be a member of Google for Nonprofits.
- Be opted into online fundraising via GuideStar.
- Follow YouTube's monetisation policies both on and off YouTube. These policies include following YouTube's community guidelines.
My nonprofit is eligible for YouTube Giving but can't be found or requested. Why is that?
Below are some reasons why the nonprofit that you are searching for may not be appearing in the request tool:
- Your nonprofit has opted out of online fundraising. Nonprofits must give the go-ahead for you to fundraise for them online. Learn more about how to opt in to receive third-party donations.
- Your nonprofit is doing business under another name. YouTube Giving uses nonprofit name data from GuideStar. Try searching by EIN in the request tool.
- Your nonprofit is not a part of Google for Nonprofits. The nonprofit can request a Google for Nonprofits account.
- Your nonprofit is not a Guidestar-registered US-based 501(c)(3) nonprofit. Look them up on guidestar.org to confirm that the nonprofit is there.
My nonprofit is based outside the United States. Can a creator fundraise for my nonprofit?
What is Google for Nonprofits and how do I request an account?
Learn more about how to set up a YouTube Giving fundraiser.
Donation disbursement FAQs
How does my nonprofit get the donations raised through YouTube Giving?
Google partners with Network for Good to collect and distribute the donations at Google's request. To get donations, you will have to opt in to receiving money from Network for Good.
100% of contributions go to the nonprofit and YouTube will pay transaction fees. As required by the US IRS, Network for Good has exclusive legal control over the donations once received. If Network for Good cannot disburse the funds to the nonprofit selected by the YouTube creator, Network for Good will distribute the funds to an alternative qualified US nonprofit. Learn more about how Network for Good disbursements work.