The YouTube ads reports contain revenue and view data related to advertising-supported videos. These reports are available on a weekly and monthly basis from the Reports section of the Creator Studio.
The Summary report contains an aggregated view of subscription activity while the Raw Data reports show the activity per video or asset, country, or day.
The Summary report has three sections: Total, Day, and Country. In the Total section, the primary key field is Content Owner. In the Day section, the primary key fields are Content Owner, Day, Content Type, and Policy. In the Country section, the primary key fields are Content Owner, Country, Content Type, and Policy.
The primary key fields in the Video Raw Data report are Content Owner, Video ID, Custom ID, Day, Country, Content Type, and Policy. In the Asset Raw Data report, they are Content Owner, Asset ID, and Country.
Report field descriptions| Field | Description |
|---|---|
| Asset ID | YouTube-generated ID for the associated asset |
| Asset Channel ID | YouTube-generated channel identifier associated with the partner-provided video claimed by the asset |
| Asset Labels | Any labels associated with the asset |
| Asset title | The title of the associated asset |
| Category | The type of video, as displayed in the video's More info section. |
| Channel ID | YouTube-generated channel identifier for the channel to which the video was published |
| Claim Origin | The method by which the claim against the video was created |
| Claim Type | Specifies whether you have claimed the audiovisual, audio, or visual aspect of the video |
| Content Type |
The source of the claimed video:
|
| Country | The two-character ISO country code for the territory in which the activity occurred |
| Currency | The currency used for all revenue-related metrics; the default is USD |
| Channel Display Name | The display name of the channel to which the video was published |
| Custom ID | The optional asset metadata field used to uniquely identify an asset, usually an internal code; other partners cannot see your custom IDs |
| Day | The day on which the activity occurred, in the format YYYYMMDD |
| Episode Title | The title of the episode for a TV show |
| Episode Number | The number of the episode for a TV show |
| EIDR | The Entertainment Identifier Registry (EIDR) ID for a movie |
| Multiple Claims? | Whether or not the video has multiple claims against it |
| Owned Views |
All of your views that count towards Monetization or Track. The policy field determines whether the view is counted towards Monetization or Track. |
| Owned Views - Ad-Enabled | All of your views enabled for ads with a policy of Monetize or Track |
| Owned Views - Embedded Player | The number of owned views started from off-site embedded players |
| Owned Views - Channel Page | The number of owned views started from your channel page |
| Owned Views - Live | The number of owned views occurring during a live streaming broadcast |
| Owned Views - On Demand | The number of owned views from all devices and platforms not occurring during a live streaming broadcast |
| Owned Views - Watch Page | The number of owned views started from the video's YouTube watch page |
| Partner revenue | Your recognized revenue from advertising |
| Partner Revenue - AdSense Served YouTube Sold | Your revenue from AdSense with contractual revenue share applied to YouTube Revenue Split |
| Partner Revenue - DoubleClick Served YouTube Sold | Your revenue from DoubleClick with contractual revenue share applied to YouTube Revenue Split |
| Partner Revenue - DoubleClick Served Partner Sold | Your revenue from DoubleClick for Publishers (DFP) with contractual revenue share applied to YouTube Revenue Split |
| Partner Revenue - Partner Served Partner Sold | Your revenue from partner served and sold advertisements |
| Season | The season of a TV show |
| TMS | The TMS ID for a TV episode |
| Policy | The applied policy for the video |
| Recipient ID | YouTube's unique ID for the partner |
| Recipient Name | The name of the YouTube partner |
| Report ID | An internally generated YouTube sequence number to differentiate reports |
| Report Period End Date | The last day of the reporting period |
| Report Period Start Date | The first day of the reporting period |
| Report version | The version of this report |
| UPC | The Universal Product Code (UPC), an optional metadata field used to uniquely identify an asset. |
| Uploader | The name of the user who uploaded the video |
| USD Local Rate | The exchange rate used to convert from USD to local currency; represents an average rate for daily transactions across the reporting period |
| Username | The name of the YouTube content owner |
| Video ID | The ID of the claimed video |
| Video title | The title of the claimed video |
| Video Duration (sec) | The length of the video in seconds |
| YouTube Revenue Split | YouTube Ads revenue, taking into account ownership but prior to applying revshare rate |
| YouTube Revenue Split - AdSense Served YouTube Sold | Revenue from AdSense, taking into account ownership but prior to applying revshare rate |
| YouTube Revenue Split - DoubleClick Served YouTube Sold | Revenue from DoubleClick, taking into account ownership but prior to applying revshare rate |
| YouTube Revenue Split - DoubleClick Served Partner Sold | Revenue from DoubleClick for Publishers (DFP), taking into account ownership but prior to applying revshare rate |
| YouTube Revenue Split - Partner Served Partner Sold | Revenue from partner served and sold ads, taking into account ownership but prior to applying revshare rate |
| Estimated RPM | Partner Revenue per thousand ad-enabled owned views |