Changes to reporting after transferring channel ownership

These features are only available to partners who use YouTube Studio Content Manager.

If you move a channel from one content owner to another, it changes whether you can see data in YouTube Analytics and the Downloadable performance report. Before moving a channel from one content owner to another, make sure to review what metrics you'll have access to.

Note that the following data is not available to channels that have an MCN, except where noted as available to MCN affiliate channels. MCN Owned & Operated (O&O) channels do not currently have access to this data. Learn more about the two different types of channels MCNs can have under their YouTube network.

Before you transfer the channel: If you'll need historical performance data, make sure to download any reports you need before transferring the channel to a new content owner.

YouTube Analytics & APIs

Report type Previous content owner New content owner Channel level

Content owner level

(Learn about content filters)

Historic data is available up until the day of transfer. Data is available from the day of transfer. No historic data is available. N/A
Estimated revenue

Affiliate channel data is available for MCNs (from July 25, 2016).

Data is available from the day of transfer. No historic data is available.

Data is available (from July 25, 2016) for time periods when the channel was in the YouTube Partner Program, including as an MCN affiliate​.

Ad rates by channel

No longer available.

Data is available from the day of transfer. No historic data is available.

Data is available from the day of transfer. No historic data is available.

Other per-channel or per-video data

Affiliate channel data is available for MCNs (from July 25, 2016).

By default, data is available from the day of transfer. Partners can select to also see historic data from the Watch time and Interaction reports. Historic data from the Watch time reports and Interaction reports is available.

 

Tip: To see full data for the month a channel is transferred, combine performance reports from the old and new content owners for that month.

Performance & CMS reports

Report type Previous content owner New content owner Channel level
Performance reports Historic data is available up until the day of transfer. Data is available from (and including) the day of transfer. No historic data is available. N/A
Video reports No longer available.  Data is available from the day of transfer, but may be delayed. No historic data is available. N/A
Claim reports No longer available.  Data is available from the day of transfer, but may be delayed. No historic data is available. N/A

 

Note: To get a full view of a moved channel's data for the month it was transferred, you can combine the old content owner's performance report with the new content owner's performance report.

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