Set your channel or video’s audience in Studio Content Manager

Regardless of your location, you’re legally required to comply with the Children’s Online Privacy Protection Act and/or other laws. You’re required to tell us that your videos are made for kids if you make kids content. 

These features are only available to partners using YouTube's Content Manager to manage their copyrighted content.

As a YouTube creator, you are required to set future and existing videos as made for kids or not. Even creators who don’t make content for kids need to set their audience. This will help ensure that we offer the appropriate features on your content. 

To help you comply, we are introducing a new audience setting on YouTube Studio. You can set your audience:

  • At the channel level, which will set all of your future and existing content as made for kids or not. 
  • Or, at the video level. If you choose this option, you’ll need to set each existing and future video as made for kids or not. 

Important: Why every creator must set their audience

These changes are required as part of a settlement with the US Federal Trade Commission (FTC) and NY Attorney General, and will help you comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. Regardless of your location, we require you to tell us whether or not your videos are made for kids. If you fail to set your audience accurately, you may face compliance issues with the FTC or other authorities, and we may take action on your YouTube account. Learn more about the FTC’s enforcement of COPPA. 

Note: We’ll also use machine learning to help us identify videos that are clearly directed to young audiences. We trust you to set your audience accurately, but we may override your audience setting choice in cases of error or abuse. However, do not rely on our systems to set your audience for you because our systems may not identify content that the FTC or other authorities consider to be made for kids. If you need help determining whether or not your content is made for kids, check out this Help Center article or consult legal counsel.

Set your channel's audience

Simplify your workflow by selecting a channel setting. This setting will affect existing and future videos. If you choose not to select a channel setting, you’ll be required to identify each video on your channel that’s made for kids. Settings for individual videos will override the channel setting.

This will also restrict certain features on your channel. If you aren’t sure whether or not your videos are made for kids, check out this Help Center article.

From your YouTube Studio Content Manager account

Note: Your account used to log into Studio Content Manager must also have log-in access to the channel you want to update.

  1. Sign in to studio.youtube.com.
  2. From the left menu, select Channels .
  3. Click the channel you want to update. Their channel page will open.
  4. Click the profile picture in the top right corner and then select YouTube Studio.
  5. From the left menu, select Settings .
  6. Click Channel.
  7. Click the Advanced Settings tab. 
  8. Under Audience, select an option:
    • “Yes, set this channel as made for kids. I always upload content that’s made for kids.” 
    • “No, set this channel as not made for kids. I never upload content that’s made for kids.”
    • “I want to review this setting for every video.” 
  9. Click SAVE.

From your YouTube Studio channel page

  1. Sign in to studio.youtube.com.
  2. From the left menu, select Settings .
  3. Click Channel.
  4. Click the Advanced Settings tab. 
  5. Under Audience, select an option:
    • “Yes, set this channel as made for kids. I always upload content that’s made for kids.” 
    • “No, set this channel as not made for kids. I never upload content that’s made for kids.”
    • “I want to review this setting for every video.” 
  6. Click SAVE.
Set your video's audience
You can set individual videos as made for kids. This is a good option if only some of your videos are made for kids. If you aren’t sure whether or not your content is made for kids, check out this Help Center article. 

Set your audience during upload

  1. Sign in to YouTube Studio.
  2. In the top-right corner, click CREATE   and then Upload videos .
  3. Select the file you’d like to upload.
  4. On the Details page, under the Audience section, choose one: 
    • “Yes, it’s made for kids".
    • “No, it’s not made for kids". 
  5. Click NEXT to continue the upload process. 

Once you’ve uploaded your video, it’ll be labeled as “Made for kids - set by you” on your Content page. 

Update the audience setting on existing videos

You may notice that YouTube has already set some videos as “made for kids”. Since you haven’t had a chance yet to set your videos or channel as made for kids or not, you’ll be able to do this now:

  1. Sign in to YouTube Studio.
  2. From the left menu, select Content.
  3. Check the boxes next to the videos you'd like to edit.
    • Note: You can select all videos by checking the box next to “Video” at the top of the list. 
  4. Select Edit and then Audience.
  5. Choose one:
    • “Yes, it’s made for kids.”
    • "No, it's not made for kids."
  6. Select UPDATE VIDEOS.

Uploading a video as made for kids using CSV templates

If you wish to use CSV templates to upload videos in bulk, see this Help Center article.

Uploading a video as made for kids using DDEX

If you are a music label who uses DDEX to deliver Music Videos or Web Videos, see this Help Center article for instructions on how to include the made for kids designation in your feed.

Uploading an art track video as made for kids

YouTube will use the genre of the art track to determine whether the art track is made for kids.  See this Help Center article to see the list of made for kids genres as well as how to designate an art track video as not made for kids.

What happens when your content is set as made for kids

When your content is set as "made for kids", we will limit the data we collect on made for kids content to comply with the law. This means we'll disable certain features like comments, notifications, and others.

Most importantly, we won’t serve personalized ads on kids content, as required by the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. Not serving personalized ads on kids content may result in a decrease in revenue for some creators who mark their content as made for kids. We recognize that this won’t be easy for some creators, but these are important steps to take to ensure compliance with COPPA and other applicable laws. 

Read below for a list of affected features:

If you set a video or live stream as made for kids​

When you set your audience as “made for kids”, we'll restrict certain features to comply with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws. When this happens, the following features won’t be available on individual videos or live streams: 
  • Personal advertising
  • Comments
  • Channel branding watermark
  • Donate button 
  • Cards or end screens
  • Live chat or live chat donations
  • Notification bell
  • Playback in the Miniplayer
  • Super Chat or Super Stickers
  • Save to playlist 

Note: The channel memberships "join" button and the merch shelf won't be available on content set as made for kids.

If you set your channel as made for kids

If your channel is made for kids, your videos or live streams won’t have any of the features above. Your channel also won’t have the following: 
  • Stories
  • Community tab on the Channel page
  • Notification bell
  • Channel Memberships 
Your viewers also won’t be able to “Save to Watch later” or “Save to playlist.” 

Frequently Asked Questions

What happens if I set my video’s audience incorrectly?

These changes are required as part of a settlement with the US Federal Trade Commission (FTC) and NY Attorney General, and will help you comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws. Regardless of your location, we require you to tell us whether or not your videos are made for kids. If you fail to set your audience accurately, you may face compliance issues with the FTC or other authorities, and we may take action on your YouTube account. Learn more about the FTC’s enforcement of COPPA.
Note: We’ll also use machine learning to help us identify videos that are clearly directed to young audiences. We trust you to set your audience accurately, but we may override your audience setting choice in cases of error or abuse. However, do not rely on our systems to set your audience for you because our systems may not identify content that the FTC or other authorities consider to be made for kids. If you don’t set your audience as made for kids accurately, you might face legal consequences or consequences on YouTube. If you need help determining whether or not your content is made for kids, check out this Help Center article or consult legal counsel.

How do I know if I’ve set my video’s audience correctly?

Unfortunately, we’re unable to provide guidance on whether you accurately set your audience as made for kids, but the FTC has provided some guidance on what it means to be child-directed (or, “made for kids”). The FTC is currently considering various updates to COPPA, which may include providing more guidance on this issue.
We’ll also use machine learning systems to help us find content that is clearly made for kids. But please do not rely on our systems to set content for you -- like all automated systems, it’s not perfect. We may need to override your audience setting choice in cases where we detect error or abuse. But in most cases, we’ll rely on your audience setting to determine whether a video is made for kids. 
If you don’t set your audience as made for kids, and the FTC or other authorities think it should have been, you may face legal consequences. So check out this Help Center article or seek legal counsel if you’re still unsure whether or not your content should be set as made for kids.
What do I do if YouTube says my video is made for kids, but I disagree?
If you haven’t set your video’s audience yet, YouTube may have set your audience for you. This is to help you comply with COPPA and/or other applicable laws. If you disagree with how YouTube has designated your content, however, you can still change the video’s audience setting in most cases. Here’s how: 
  1. Go to studio.youtube.com.
  2. From the left menu, select Content.
  3. Go to the video you’d like to edit and click the thumbnail. 
  4. Under Audience, select “No, it’s not made for kids”. 

 

If you've already set your audience for your video and YouTube detects error or abuse, you will see your video marked as “Made for kids - Set by YouTube". You won't be able to change your audience setting. If you disagree, you can use the "Send Feedback" button.

  1. On a computer, go to studio.youtube.com.
  2. From the left menu, select Content.
  3. Click the video you’d like to send feedback on.
  4. Click Send feedback.

 

 

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