Understand returning and new viewers data

Your returning viewers total data is available for the last 7, 28 and 90 days. You can see your past returning and new viewers metrics on the chart from 1 September 2020. New data is also updated every 1–2 days.

This indicates that viewers may watch some of your videos, but are less likely to return to watch more. It's common to see this trend among:

• Channels that upload videos about different topics, which attract different types of viewers.
• 'How-to' channels where viewers watch a video to learn how to do something, but aren't likely to return to the channel to watch more.

Note: These trends will vary depending on your channel and audience. 

This indicates that a channel has a loyal audience who is likely to return to watch more. It's common to see this trend among:

• Channels that upload consistent content about similar topics, or in a familiar format.
• Channels with consistent hosts such as familiar faces and personalities that viewers grow to love.
• Channels who create popular series that keep viewers coming back to watch more.

Note: These trends will vary depending on your channel and audience.

Your subscriber count reflects how many viewers have subscribed to follow your YouTube channel, and doesn't represent the number of viewers watching your videos. Viewers, on average, are subscribed to dozens of channels and may not return for every new upload for channels that they're subscribed to. It's also common for viewers to be subscribed to channels that they no longer watch.

Our recommendation system aims to offer viewers more videos and channels that they're likely to enjoy. If viewers are returning to your channel regularly to watch more, they're more likely to be recommended more of your videos in the future.