Understand your YouTube engagement

The Engagement tab in YouTube Analytics gives you an understanding of how viewers interact with your content. It provides a quick snapshot of key metrics like watch time (hours) and average view duration. Learn more about how engagement metrics are counted.

Get tips to establish your fanbase for creators.

View your engagement reports

Sign in to YouTube Studio.
From the left menu, select Content .
On the selected video, select Analytics .
From the top menu, select Engagement.

Engagement reports

Audience retention

The key moments for audience retention report shows how well different moments of your video held viewers' attention. You can also use typical retention to compare your 10 latest videos of similar length.

Likes vs dislikes

The likes (vs dislikes) report summarises how many viewers liked and disliked your videos. You can add the likes (vs dislikes) metric with the expanded analytics report at the channel level.

End screen element click rate

The end screen element click rate report shows you how often viewers clicked each end screen element in your video. This report is only available after you've clicked into a specific video.

Top remixed

This report shows your content that has been remixed to make Shorts. The report also shows the number of times that your content has been remixed and the number of remix views. To get more detailed info about remixes, click or tap SEE MORE.

FAQ

Why can't I see data for a specific playlist?

YouTube Analytics only shows data for playlists that got views in the selected time period and are public.

Does it matter whether I own all the videos in the playlist?

No, this report shows data regardless of the ownership of the videos.

If I've never uploaded a video, can I see data for my top playlist?

If you haven't uploaded your own videos, you can still see data for your playlists.

Why did my like count change?

You may see like and dislike counts change as some may be marked invalid and periodically removed from the counts. Learn more about our likes policy.

In rare instances, you might see more likes/dislikes than views since these metrics are changed by different verification systems.

Why is my video's like count in Analytics different from the watch page?

The number of likes/dislikes in YouTube Analytics may be different from what you see on the watch page under the video. This occurrence is a known issue and our team is working to fix this. In the meantime, refer to the counts on your video's watch page.

Metrics to know

Average view duration	Estimated average minutes watched per view for the selected video and date range.
Watch time (hours)	The amount of time that viewers have watched your video for.
Views	The number of legitimate views for your channels or videos.

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