Google Analytics 4 (GA4) platform allows publishers to build and share created audience segments for web and mobile apps identifiers. GA4 allows users to create combined web and mobile user lists that can be shared with other ad products. These segments can be created using publisher first-party data for analytics properties that are publisher-owned. Publishers can control user list sharing for each property linked to a network, and a publisher can link many GA4 properties.
You can use these segments to target and report on line items in Ad Manager and GA4.
To enable user list sharing between GA4 and Ad Manager:
-
Sign in to Google Ad Manager.
-
Go to Admin, then Linked Accounts, and then Google Analytics 4 properties.
-
If you have linked your property and the current user has access, click on the property to edit.
-
Toggle switch to "Allow Ads Personalization".