Target ads

Create and manage targeting presets

Create and apply reusable sets of targeting
This article is about creating and managing targeting presets. If you want to apply targeting presets, see Apply targeting presets.

A targeting preset is a group of combined targeting that can be reused by any user in your network. They are typically used to easily apply commonly used targeting combinations.

Add a new targeting preset

  1. Sign in to Google Ad Manager.

  2. Navigate to Inventory, then Targeting presets.

  3. Click New targeting preset.

  4. Enter a name.

  5. Select desired targeting.

  6. Click Save.

The targeting preset may now be found and used by any user in your network.

Save a targeting preset

While working with line items, proposal line items, or video ad rules, you can save a new preset.

  1. Apply targeting.

  2. Click Save as preset above the targeting picker.

  3. When prompted, name your targeting preset.

  4. Click Save.

The saved targeting preset may now be found and used by any user in your network. To edit the targeting preset, navigate to Inventory, then Targeting presets.

Edit or delete a targeting preset

Targeting applied from a targeting preset isn't updated with a targeting preset update.

Updating or deleting a targeting preset only affects future items that use that preset—not items that previously used that preset. Deleted targeting presets are similarly unavailable for future use. Line items, proposal line items, and video ad rules that used a preset continue to use targeting as originally applied.

  1. Navigate to Inventory, then Targeting presets.

  2. Click the name of the targeting preset.

  3. From here, you can either update the desired targeting and click Save, or click Delete.

Deleting a targeting preset is permanent—you won't be able to recover it once you've deleted it.

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