Features in Beta phase might not be available in your network. Watch the release notes for when this feature becomes generally available.
This article describes an enhancement to Google Ad Manager's anchor ad format, called Collapsible anchor ads.
Similar to collapsible banner ads for mobile apps, collapsible anchor ads appear at half of the screen height. Users can immediately collapse them to the standard anchor size.
On this page
Collapsible anchor adA user visits a mobile web page and sees a collapsible anchor ad. |
Anchor (collapsed)The user can immediately collapse the ad to its standard anchor size. |
Anchor (dismissed)The user can expand the ad to its standard anchor size. |
Collapsible anchor ads appear in portrait mode only.
Enable collapsible anchor ads for your inventory
- Sign in to Google Ad Manager.
- Navigate to Inventory, then Inventory rules, then Size settings.
- Click to edit an existing inventory rule or click New inventory rule.
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Target your eligible top and/or bottom anchor placements on mobile web.
Codeless ad units are also supported. - In the "Collapsible ads" section, select Enable collapsible anchor ads for mobile web.
- Click Save.
Traffic collapsible anchor ads
You can learn more about anchor ads, including how to tag your web pages, and to set up your ad units, placements, and line items, in the Get started section of the anchor ads documentation.
Report on anchor ads
Use the Inventory format dimension to see how anchor ads are performing compared to other formats.
