Traffic native ads in Google Ad Manager

Add native creatives

Once you've applied a native style to a specific line item, you can add and configure creatives as you normally would, with the following updates for native ads:

Ad Exchange line items

  1. From the line item settings, click the Creatives tab.
  2. Click Automatically generate creative.

All other line items

  1. From the line item settings, click the Creatives tab.
  2. Click Automatically generate creative.
  3. Click Add creative.
  4. Click New creative or Existing creative.
  5. Click a native format where you've added native styles.
  6. In the "User-defined variables" section, enter settings for the variables, which were defined in the native format you selected.
  7. Configure creative settings as needed and click Save.

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