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Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can check the archive.
Manage inventory
Add public and private price floors for Ad Exchange tags (EEA and Swiss publishers only)
All publishers based in the European Economic Area ("EEA") or Switzerland are eligible to add Ad Exchange price floors, which allows a publisher to pass both a public (shared with buyers in bid requests) and private (hidden from buyers) price floor when using an Ad Exchange tag.
Traffic and deliver ads
Publisher first-party identifiers for non-Google programmatic demand in app environments
Ad Manager publishers can now send first-party IDs to Authorized Buyers and Open Bidding demand in app environments. For now, publisher first-party IDs for RTB demand is only available outside of the EEA, Switzerland, UK, California, and some US states. The "First-party identifiers for ads on app" control has been turned on by default for your account and can be found in demand channel settings.
Report and Optimize
New reporting metrics for MCM Manage Account child publishers
MCM Manage Account now offers enhanced reporting metrics for child publishers. These metrics provide child publishers with a consolidated view of parent and child revenue shares, simplifying revenue tracking and making it easier to understand total earnings.
- Ad Exchange revenue paid through MCM auto-payment
- Yield group revenue paid through MCM auto-payment
- Ad server revenue paid through MCM auto-payment
- Total revenue paid through MCM auto-payment
To learn more, visit Ad Manager report metrics.
Policies
[Important notice] Belarus-based Ad Manager accounts will be deactivated
On December 13, 2024, we will deactivate all Belarus-based AdSense, AdMob, and Ad Manager accounts. This means you will not be able to monetize with any such accounts based in Belarus. For details, visit the Ad Manager policy change log.
Coming soon
Sunsetting Google Groups access for Data Transfer
As of January 31, 2025, access to Data Transfer storage buckets will be available only through the Ad Manager user role permission "View data transfer buckets." Access to Data Transfer provided by Google Groups will be removed at this time. To maintain the desired level of access to your Data Transfer buckets, be sure to make any changes to your user roles before this date. For details, visit Migrate Data Transfer access from Google Groups to Ad Manager Permissions.