This article describes the process of creating and managing labels in Google Ad Manager. It explains how to define their types, deactivate them, and prevent them from performing specific functions.
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Labels can be used for a variety of purposes. Before you create a label, understand label types to ensure you're creating the right labels for your campaigns.
New labels
- Sign in to Google Ad Manager.
- Click Admin, then Inventory, and then Labels.
- Click New label.
- Enter a name for the label. The name can have up to 127 characters.
- Add a description of the label—optional but recommended to help others understand the label.
- Select the type of label you want to create (optional). Label types serve various purposes, from grouping items for reporting to assisting you in managing certain types of creatives.
- Click Save.
Deactivate labels
You can deactivate a label and it will no longer apply to ad serving or affect delivery. There's no need to remove it from line items, inventory, or tags.
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Navigate to Admin, then Inventory, and then Labels.
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From the table of labels, select the labels you want to deactivate.
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Click Deactivate.
You can also prevent a label from performing a particular function by deselecting the checkbox for that label type. For example, if you want to stop a label from enforcing an ad exclusion rule, you can deselect the Ad exclusion checkbox. If you deselect all of the checkboxes, the label can remain active but can't perform any function.
Re-activate a label by selecting on the table and clicking Activate.
