Certain ads served through Google Ad Manager show ad badging icons for "AdChoices" or "Ads by Google" to provide clear choice and information to users about the ads they see. Where required, there is no choice to opt-out of ad badging icons for ads from Google Demand.
"AdChoices" is an industry standard icon. When users click the icon, they go to Google’s About this ad page. This page contains links to controls for ads personalization and methods for users to report illegal or policy-violating content. This page may additionally contain information about the advertiser and information on why the user is shown the ad.
For display and text ads, the icon is 19x15 pixels when collapsed and 76x15 pixels when expanded
. The icon appears either in the top right corner of display ads, the bottom right corner of text ads.
For video ads the icon is 30x30 or 18x18 pixels, depending on the player. The icon appears in the bottom right corner of video ads.
AdChoices for Reservations
Publishers have per-creative control over whether AdChoices badging is displayed by Google for publisher-managed creatives. For creatives with badging enabled, publishers have network-level control over whether this badging shows only for users in the EEA or for users worldwide.
Creative control
In the "Creative" settings, publishers can select whether ad badging is shown using the "Show ad badging on this creative" setting.
- When enabled, badging will be shown on this creative. Badging will be shown only in EEA or for users worldwide, based on the publisher's network settings.
- When disabled, badging will not be shown on this creative.
- Not applied to any creatives served via 100% sponsorship campaigns through Ad Manager, unless the user is in the EEA.
Network settings
In Admin, then Global settings, and then Ads preference settings, publishers can select whether ad badging is shown on reservation ads only for users in the EEA or for users worldwide.
What publishers need to do support badging
- If you're using Google's iframe ad unit implementation, no action is needed.
- For video, when the IMA SDK is not used, video players should support rendering the VAST
IconandIconClickFallbackImage, and trigger theIconClickThroughon platforms where clickthrough can be supported (mobile, desktop). This support should be indicated on the request using thewtaparameter.
Render the AdChoices icon for custom native ad formats
When implementing custom native ads in-app, you are responsible for rendering the AdChoices icon. It is important you take steps to render and set the click listener for the AdChoices icon when rendering the main ad assets. This support should be indicated on the request using the wta parameter.
