Ad Manager contracting entity is Google Ireland

My payment address is in Ireland

Publishers with a postal address in Ireland will likely have to charge Google Irish VAT if they are registered for VAT in Ireland. All payments are being made by Google Ireland, a company incorporated under the laws of Ireland, in accordance with the terms of your agreement with Google. The services provided are subject to the reverse charge mechanism and so VAT is to be accounted for by the recipient, Google Ireland, per Article 196 of Council Directive 2006/112/EC. Please speak to your local tax advisors if you have further questions.

If you are required to send an invoice for your VAT remittance, please follow the steps below. Make sure to include ALL of the required information, or we cannot accept your invoice.

Required Information

See invoicing requirements for Ireland and submit your e-invoice through the Ariba network.

My payment address is not in Ireland

In this case, your payments are being made by Google Ireland, a company incorporated under the laws of Ireland. In accordance with the terms of your agreement with Google, the services provided are subject to the reverse charge mechanism and so VAT is to be accounted for by the recipient, Google Ireland, per Article 196 of Council Directive 2006/112/EC.

Please speak to your local tax advisors if you have further questions.
Please make sure to choose the correct contracting entity for your account. How do I find my contracting entity?

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