Partners are publishers with established agreements to share inventory and revenue. They're simply another company type. When you add a partner, you define the revenue sharing or ad serving relationships in the company.
The "Track" assignment type is selected when you add a partner. A track assignment allows you to define a CPM or revenue share relationship with your publishing partner for display or video ads. You can create multiple assignments under a single partner company.
The tiered financial term structure, which may have been used to pay out different amounts for different ranges of impressions was retired as of July 1, 2019. The Ad Manager interface no longer provides access to tiered financial terms, and reporting for this type of term structure is no longer be supported.
Track assignments continues to support CPM and revenue percent share.
When to use a track assignment
You can use a track assignment to define the impressions or inventory that apply to a revenue share:
Capture a revenue sharing relationship between you and another publisher
- You strike a deal with a blogger that generates a good amount of traffic and aligns with the kind of inventory your salesforce sells.
- By representing this blogger, your salesforce can extend its offering of inventory to buyers, and your partner publisher can rely on your salesforce to maximize its sales.
- As a result of this partnership, there's a revenue split between you and the blogger.
- A track assignment captures this revenue split.
Manage owned and operated properties
- A single salesforce represents all the inventory for the properties.
- You want to track revenue share separately for those properties.
- You can set up various track assignments to account for a revenue split between your salesforce and each owned and operated property.
Track assignments and targeting
You can add targeting to a track assignment and have multiple track assignments per partner. As a result, you have the flexibility to capture different revenue share agreements based on inventory even from the same property or website.
For example, if you have an agreement with a smaller publisher to get 30% of revenue for all impressions you sell for its home page but only 20% for the rest of its inventory. You can create two track assignments for the same partner, each reflecting the revenue share split and targeting the associated inventory.
Track assignments and revenue share
Here are examples of using track assignments to manage revenue shares by content metadata, by key-values passed in the ad tag, and more:
- Video creator: Target a track assignment by a video creator key associated with the content metadata.
- Video aggregator: Target by a content bundle based on content source from the aggregator.
- Playback or syndication: Target by typical inventory information, such as ad units or key-values.
- Third parties with agreements on:
- The content side: target by content
- The inventory side: track through key-values or IU
Whether you're representing an external publisher's inventory or managing revenue splits on owned and operated properties, the websites, apps, or properties must be tagged with ad tags that your Ad Manager network generates. This means you need to ensure the pages are tagged accordingly.
Get started with track assignments
Read the following to learn more about:
- How assignments work
- How to add track assignments
- How to report on assignments
