The Partner finance report applies to partner track assignments and reflects host-partner revenue splits based on advanced financial configurations. You can set up different payment structures based on impression tiers and date ranges.
The partner management metrics are available in the "Historical" and "Partner finance" reports, but some metrics are only available in one or the other report type.
Learn more about partner management track assignments.
Partner management report metrics
Metric and description | Available report types |
---|---|
Host impressions Total impressions for the host publisher. |
Historical, Partner finance |
Host clicks Total clicks for the host publisher. |
Historical |
Host CTR Formula: (Clicks ∕ Impressions) × 100 |
Historical |
Host revenue Your share of revenue as the Ad manager network host. It’s the total host revenue earned, calculated in your network’s currency, for the ads delivered by the Google Ad Manager server. The amount represented on a single row is your share of revenue after distributing revenue share to your partners. |
Partner finance |
Host eCPM The average effective cost per thousand impressions the host publisher earned from ads that served to its websites and apps. |
Partner finance |
Partner revenue The partner publisher’s share of revenue pre-reconciliation, as calculated by the financial terms to which it belongs. |
Partner finance |
Partner reconciled revenue The partner publisher’s share of revenue after reconciliation, as calculated by the financial terms to which it belongs. |
Partner finance |
Partner eCPM The average effective cost per thousand impressions the partner publisher earned in its share of revenue. |
Partner finance |
Partner impressions Total impressions for the partner publisher. For Track assignments, this value will be 0, and you should instead look at the "Host impressions" metric. |
Historical |
Partner clicks Total clicks for the partner publisher. |
Historical |
Partner CTR Formula: (Clicks ∕ Impressions) × 100 |
Historical |
Gross revenue Support for viewable CPM and viewable impression-counted line items is not available, so Gross revenue will not appear in reporting for viewable CPM line items. |
Historical, Partner finance |
Total monetizable content views |
Historical |
Unfilled impressions Note: Cannot appear in the same report as the "Creative size (delivered)" dimension. They are incompatible. |
Historical, Partner finance |