Now that you're able to see your segmented traffic, what sort of things should you look for?
- Abnormal spikes in the following areas:
- Impressions
- Clicks
- CTR
- Visited pages
- Outliers compared to other aspects in your performance reporting.
There are several actions that you can take if you do notice some of these unexpected behaviors:
- Talk with your traffic source to understand where their users are coming from.
- Discontinue working with traffic sources that are unable to send users that fit your target audience.
- Self-report your findings to our team.
In addition to uncovering unexpected behavior, you can use this data to optimize your site performance. If you notice that a particular traffic source is consistently performing better than other sources, you may want to spend more time or money, and ramp up even more traffic from that source.
