You can create a historical report with additional inventory metrics to help you understand fill rate.
- Sign in to Google Ad Manager.
- Click Reporting Reports.
- Click New report. The "Historical" report type is selected by default.
- Enter a meaningful name for the report.
- Decide on a date range.
-
(Optional) Click Add filter and select filters to narrow the results of your report.
For video inventory, you can choose the Video ad break type to narrow your results to "Single ad video requests" or "Optimized pod video requests".
See more video-specific sell-through details.
- Select one or more dimensions and metrics. You can see the metrics available to determine sell-through, and the dimensions that support those metrics.
- (Optional) Schedule and share your report.
- Click Run.
Metrics used to determine sell-through
Dimensions supported for sell-through report metricsDimension category | Dimensions |
---|---|
Time unit |
|
Inventory |
|
Platform |
|
Video |
|
Geography |
|
The metrics used to determine sell-through are unavailable if any "Delivery" dimensions are added to your report.
Metric category | Metric |
---|---|
Total |
Total ad requests For optimized pods:
Total fill rate Total responses served Total unmatched ad requests |
Ad server |
Ad server responses served |
AdSense |
AdSense responses served |
Ad Exchange |
Ad Exchange responses served |
Video Solutions
You can run a sell-through report to specifically understand video fill rate. This report can be used with any video inventory, including display ads, single video ads, and video pods. For optimized pods, it includes total ad requests and unmatched ad requests, calculated from the unfilled time in the pod.
By default, Ad Manager uses 30 seconds as the unfilled duration used to report on unmatched ad requests. For example, using the network default of 30 seconds, an optimized pod with an unfilled duration of 2 minutes will be considered to have 4 unmatched ad requests in reporting.
You can adjust this setting at Admin ❯ Video and audio ❯ Ad opportunity duration.
How video sell-through metrics are calculated
The values for video sell-through metrics are calculated per optimized pod, based on the number of filled ads and the unfilled duration of the pod. Each ad that serves in an optimized pod is counted as an "Ad server responses served" and the "Total unmatched ad requests" are calculated by dividing the unfilled duration of matched requests by a network constant default value of 30 seconds.
- Ads are requested for a 120-second optimized pod
- Three ads serve to the optimized pod:
[30 second ad] + [20 second ad] + [20 second ad] = [70 seconds filled]
Calculations
Total unmatched ad requests
[ unfilled duration / "Ad opportunity duration" value
]
*
[ 120 - 70 ] / [ 30 ]
= 1 unmatched ad request **
Total ad requests
[ total responses served + unmatched ad requests ]
[ 3 + 1 ]
= 4 total ad requests
* The network-level value set at Admin ❯ Video and audio ❯ Ad opportunity duration. The default 30 seconds is used for this example.
** Only whole values are counted; any remainder is not reported.