Create and manage yield partners

A yield partner is an "ad network" or "demand partner", listed as a company in Ad Manager. Yield partners can be used for mediation for mobile apps or Open Bidding, depending on the settings you choose and your relationship with the yield partner.

Make sure to review relevant regional privacy legislation such as CPRA, GDPR, and LGPD. If your website or app uses IAB's Transparency and Consent Framework, your yield partner must be part of IAB's Global Vendor List (GVL) or use Additional Consent Mode.

The steps for adding a new yield partner for mediation and adding a new yield partner for Open Bidding are different.

Add a new yield partner for mediation

1. Sign in to Google Ad Manager.
2. Click Admin, then Companies.
3. Click New company, then Ad network.

4. Specify a unique name for this Ad Manager company to determine how it will appear in Ad Manager reports. This name can differ from the partner's official name.

5. Click Select ad network and select the name of your yield partner. You can also begin typing to filter the list.

   If you cannot find your ad network in the list, choose "Other company". This will require that you define custom events in your mobile app and yield groups for use in mediation.

Turn on bidding options

6.  ^(Optional) Toggle Mediation to enable mediation for mobile apps for this yield partner.

Credit status and settings

7. Set the Credit status for this company.
   Only companies with an "Active" credit status can be added to a yield group or serve in mediation.
8.  ^(Optional) Use Additional settings to add information about this company for reporting.
9. Click Save.

Add a new yield partner for Open Bidding

1. Sign in to Google Ad Manager.
2. Click Delivery, then Bidders.
3. Click Go to Open Bidding, then New bidder.

4. Click Select a bidder and select the name of your yield partner. You can also begin typing to filter the list.

5. Depending on if you're an Ad Manager 360 or non-Ad Manager 360 publisher, complete one of the following.

   • For Ad Manager 360 publishers:
     Click Acknowledge to send an Open Bidding request to the bidder.

     You'll need to acknowledge that you have a separate contractual relationship with the selected demand partner. Upon saving, a notification is sent to the demand partner to ensure they're aware of the change. In addition, the demand partner will confirm they can include your network in their pretargeting configuration. Not available in every network.

   • For non-Ad Manager 360 publishers:
     Click Onboard online now, then Yes, I agree to accept the partnership agreement, and share your 16-digit publisher ID.

     You'll be redirected to the bidder’s website to complete the partnership agreement. Once completed, return to Google Ad Manager and click Continue.

     Keep Google Ad Manager open while you complete the partnership agreement. This allows us to receive a signal that you have completed this step in order to send an Open Bidding request.

     Confirm you have an active partnership agreement with the bidder. Click Acknowledge and agree to send an Open Bidding request.

Why don't I see one of my partners in Open Bidding?

A partner only appears when the following occurs:

• Selected ad network has an active Open Bidding integration.
• Open Bidding addendum to your Ad Manager contract has been processed.

Do my rules and pricing floors apply to third-party demand partners?

Yes. Unified pricing rules can be used on Ad Exchange accounts for third-party demand partners.