Remove policy violations from creatives

Google scans Ad Manager creatives for policy violations and to prevent malware in ad content. If Google detects a policy violation, it either temporarily pauses or permanently deactivates the creative from serving. Remove the policy violation to re-traffic the existing creative or traffic a new one.

This article outlines the process for identifying and resolving policy violations in ad creatives, which are scanned for malware and adherence to Google's platform policies.

On this page

• Understand policy violation creative statuses
• Find creatives under policy violation
• Fix policy violations

Understand policy violation creative statuses

Creatives affected by a policy violation have one of the following "Inactive" statuses:

Status	Description	What you should do
Disabled for policy violation	Google has disabled the creative because of a policy violation. It won't be reactivated in the future.	Fix the policy violation and traffic a new creative.
Paused for policy violation; re‑scanning	The creative is currently not serving because of a policy violation. The creative will be re-scanned and, if Google determines that it no longer has policy violations, it will be cleared.	Wait for Google to re-scan the creative.
Cleared; eligible for serving	Google has determined that the creative no longer has policy violations.	Add the creative back to the line items to resume delivery.

1. Find creatives under policy violation

When you add both filters, you can see all of the line items with creatives that have been flagged for a policy violation, but have been updated.

1. Sign in to Google Ad Manager.
2. Click Delivery, then Line items, and then All line items.
3. Add one or both filters listed below, using the described criteria. When you add both filters, you can see all creatives that have been flagged for a policy violation, but have been updated.
4. Click to open any of the affected line items, then click Creatives to see the specific violation.

 

Filter	Description
Policy violation	See the line items with creatives that either have an active policy violation or have been re-scanned and cleared by Google. Start by applying the Policy violation, then is, and then Detected filter. Click a line item and then look for creatives with a status of Inactive (Disabled for policy violation) or Inactive (Paused for policy violation; re-scanning). After removing the policy violation, apply the Policy violation, then is, and then Cleared filter. Click a line item and then look for creatives with a status of Inactive (Cleared; eligible for serving).
Policy violation updated	Choose Policy violation updated, then in the last, select a timeframe, and then apply the filter to see line items with creatives whose policy violation status has changed during that range.

2. Fix policy violations

Once you find a creative under policy violation, you can click to open its creative details page for more information.

Follow these steps for the given violation.

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