During negotiation, there are multiple versions of a proposal. The version sent to the buyer reflected in Ad Manager is identical to the version the buyer can see in their inbox. If one of you makes changes, there will be a difference between the one in Ad Manager and the one in the buyer's inbox.
This article helps you understand how to manage versions of a proposal. We'll cover:
Review buyer changes
Buyers can propose changes to terms of a proposal during negotiation whether you request acceptance or send for review. All proposed changes are at the proposal line item level. Learn more in Viewable and negotiable fields.
Ad Manager highlights buyer changes to a proposal line item. For example, let's say you started a negotiation with a buyer for a CPM-based line item with a contracted quantity of:
- 1,000,000 impressions at a rate of 4.00 USD CPM
The buyer then replies with proposed changes to the line item:
- 2,000,000 impressions at a rate of 3.50 USD CPM
- The latest proposed impression and rate values replace the previous values
- The previous values that the buyer has replaced appear alongside the latest proposed values
Latest proposed values vs. previous values
The previous values shown in Ad Manager may not always reflect the last value you proposed to the buyer. Previous values shown are those immediately prior to the latest proposed values. Often, this is the last value you proposed, but in cases where the buyer updated the proposal multiple times, the value shown is the previous value proposed by the buyer.
If you're unsure about values, use change history to review every iteration of updates.
Value text when editing
- When you edit a revised proposal, fields are populated with the latest values. Previous values are hidden.
- When you edit an available field, the previous values appear alongside your new values.
Affected fields
- Start and end dates
- Contracted quantity
- Rate
- Audience list targeting
"Audience list targeting" can be added or removed only by the buyer. The "Additional terms" field does not show buyer changes. "Contracted quantity" only appears for Standard CPM line items.
"Billing threshold per day" (for Sponsorship CPD line items) and "Estimated quantity" (for Preferred Deal CPM line items) are not visible to buyers. Preferred Deals in Ad Manager is currently in beta. Learn more about Preferred Deals.
None of the highlighted changes to values during negotiation or renegotiation affect delivery until both you and the buyer accept terms. Learn more in Negotiate proposals and Renegotiate or change finalized proposals.
Replace with buyer version
Buyers can modify their version, and the version in Ad Manager remains unaffected until they send it to you. When you modify your version in Ad Manager, Ad Manager saves a draft. The buyer could then send its version to you in the interim. If so, the proposal you've edited in Ad Manager needs to be replaced with the version the buyer sent. Ad Manager alerts you about the new buyer version when you visit the proposal and prompts you to replace your version with the buyer version.
You can review change history to see values updated in various versions.
Discard draft
A Discard draft option is available after you send a proposal to the buyer and edit it in Ad Manager. When you discard a draft, all changes you've made up to that point are abandoned. The proposal and its proposal line items revert to the last version.
If you've reopen and renegotiate a proposal, the Discard draft behavior is the same. The proposal reverts to its original, finalized state. Orders and line items remain unaffected and the campaign delivers under the originally negotiated term.
Discard draft does not revert to the last version saved. If you've made multiple edits and saved multiple times, intermediate versions are not stored. Only the last version sent by the buyer or the last finalized version are recalled. You can use change history to see intermediate versions.
If the proposal is buyer initiated, then the Discard draft option is available after you edit the proposal for the first time. Discarding a draft in this case is the same: settings revert back to the one last sent to you by the buyer.
